Jessica Thomson Email & Phone Number

Florida, United States

New York City Metropolitan Area

• Direct and execute content strategy, creating targeted messaging for tech-savvy Fortune 500 executives across social media, email, landing pages, and SEO-optimized articles—building brand authority, capturing leads.
• Boost email engagement with a 300% increase in open rates and 200% in click rates, resulting in a 37% increase in qualified leads and directly supporting revenue growth.
• Manage freelance content creation and editing, with five blogs successfully published in high-profile industry outlets within 3 quarters, boosting brand credibility and reaching key audiences.
• Align content with strategic business goals by collaborating with marketing leadership and SMEs, overseeing an editorial calendar, and managing content budgets with freelance writers and creative agencies to deliver.
• Leverage analytics tools to measure and optimize content performance, implementing data-driven adjustments that maximize visibility, engagement, and conversion.

New York City Metropolitan Area

• Led B2B copywriting initiatives across outbound channels (nurtures, sales, and event emails), social media, and paid media, targeting a C-suite audience.
• Increased email open rates by 300% and click rates by 200%, surpassing benchmarks and resulting in 37% more qualified leads within 6 months.
• Elevate social media engagement by 111% YOY, growing organic followers from 2.9M to 3.7M within 10 months through a cohesive brand voice, strengthening the brand’s digital presence among senior decision-makers.
• Defined brand tone and standards for social media and email, mentoring team members to ensure consistent, influential messaging and strengthen brand authority.
• Initiated and directed the development of a new outbound nurture program, collaborating across teams to design the framework.
• Managed copy creation spanning diverse topics, including generative AI, data and analytics, cloud technology, supply chain management, media, banking, healthcare, finance, and more.

Remote

Raleigh-Durham

• Same copywriting duties as listed below, in addition to the following new responsibilities and achievements:
• Directed and oversaw SEO vendor and strategy in line with business goals, resulting in 80+ priority keywords within the top 10 Google search results and a 20% revenue lift YOY, plus 50+ new inbound links from sites.
• Directed and oversaw PPC vendor in line with business goals, increasing revenue by 40% within 3 months.
• Managed e-mail platform, Dotdigital.

Raleigh-Durham, North Carolina Area

• Led copy creation in new brand voice within daily marketing e-mails, prospect e-mails, long-form content, spec sheets, catalog, YouTube video scripts, landing pages, social media, display ads, direct mail, and customer.
• Increased marketing e-mail click rates by over 700% to over 90,000 subscribers, with click and open rates averaging 30-40%.
• Consistently brought in $100,000+ revenue per daily marketing email sent
• Managed and executed long-form content strategy from conception to final product, including SEO-optimizing, formatting, coding, and publishing.
• Achieved average on-page session duration of approx. five minutes/blog and pushed high-dollar “outdoor led lighting” keyword (48,000+ searches/month) to #1 position.

Apex, NC

• Managed over 40 client PPC accounts, successfully improving ad performance and conversions.
• Analyzed website traffic data using Google Analytics, making adjustments that led to steady increases in website visitors and engagement.
• Collaborated closely with Developers, Designers, and SEO specialists to implement website updates and improvements, ensuring projects met client expectations and enhanced user experience.

Remote

• Researched, wrote, edited, and published WordPress/Facebook articles to over 10 million followers.
• Topics included psychology, consumerism, pharmaceutical industry, inspirational pieces, mental health, relationships, and more.
• Achieved over 30,000 shares on a single article, with other articles averaging around 8,000 shares.

Jupiter, FL

• Secured 1st-page (and often first-position) Google search results by writing SEO-optimized content.
• Wrote and reviewed all forms of media, including web content, blogs, agent portfolios, and listing information.
• Managed social media marketing campaigns, including 10 Facebook pages and Pinterest.
• Managed and trained co-workers on effective content writing.