Successively responsible for Lazada, Alibaba, Rural Taobao’s monetization, user growth and online marketing by leading strategy planning and execution.1. Monetization: In-depth cooperation with algorithm, product and other cross function teams to formulate traffic monetization rules, optimize traffic operation efficiency. Lead to design incentive activities, advertising training, on-site advertising performance improvement for cross-border sellers.2. User Growth and Operation: Through user insights, data analysis, ABtest and other methods, explored user pain points and demands, build and operate sustainable customer growth platform.3. Channel Operation: Based on diversified business demands, expand and operate internal and external user growth channels and establish a continuous user cultivation platform. By introducing media cooperation, IP creation, KOL cooperation, etc., improved user’s self-growth and stickiness on the platform.

Responsible for marketing and user-growth of online-game department of YY, managed team of about 15 people, helped YY successfully launched several online games in China market. Facing business changes, quick adjust marketing strategy into mobile terminal. Lead team fast expanded mobile channels, developed high quality and innovative programs, helped online game program reached about 2 million user growth with low market expense, new user's conversion rate raised to 70%. Lead positioning and messages for all games project of YY, manage marketing projects of all sizes from start to finish, helped key projects( Gujian online game/Tianyan Lu) market expectation reached 200%, user growth up to 1 million, market cost 50% lower than industry average.

Responsible for all media strategy planning and relation management for Netease’s large, important online game marketing project. Working contents include customers’ media contact habit investigation, strategy support for advertising and public relations, total media strategy planning, individual media activity planning, media buying, media agency cooperation, analyzing competitors’ media campaign, etc.

Responsible for middle&small size games’ media strategy planning and media relation management, lead several media strategy planning for Legend of Fairy, Kingdom of Pets, etc

Responsible for specific media buying and execution, media relation management(including media reception for press conference, daily media relation communication, etc), competitors’ media campaign analyzing

Responsible for project planning and execution, media tracing, investigation and analyzing, main customers including Colgate, Pizza Hut, Fujifilm, Amway, etc.

Assisted staff training, investment project planning, public relationship, etc. promote the factory’s operation and proposed 3 suggestions about corporation management which all being accepted.