Jessica Bazinet Email & Phone Number

• Successfully managed a diverse portfolio of clients, demonstrating adaptability and a keen understanding of individual client needs and goals• Effectively managed a variety of budgets, optimizing resource allocation to maximize ROI for clients• Created and managed comprehensive client reports, providing transparent insights into campaign performance and key metric• Conducted in-depth audits covering CRO, SEO and PPC, providing key insights to the client along with implementation strategies• Mentored team members to enhance their skills and contribute to a high-performing marketing team

• Create key insights channel reports for the full marketing team using HubSpot & Google Data Studio (Looker Studio).• A/B test campaigns and web pages and provide recommendations based on results.• Work with the head of brand to create web pages using UX and behavioural data.• Strategize, manage, and measure all organic activity, providing keyword trackers and performance reports.• Manage and optimise the Paid Search activity across multiple websites.I create detailed channel reports using HubSpot and Google Data Studio and analyse data performance trends from Google Analytics and the HubSpot CRM. I manage all organic activity while implementing. In addition to this, I manage the Paid and Organic Search activity and provide keyword recommendations to the content team for the on-page content.

• Managed Google Ads accounts for several clients• Provided performance driven strategies and campaign recommendations• Worked with executives to implement account updates• Delivered weekly and monthly performance reports to clientsUsing platforms such as Google Data Studio, I provided weekly/monthly/yearly performance insights to clients along with detailed campaign analysis. In addition to managing the Paid Search activity, I also provided campaign strategies for Paid Social, Display, Shopping and YouTube based on client requirements.

Glasgow, Scotland, United Kingdom

• Forecasted and implemented budgets for paid media channels including PPC, Display and Paid Social• Strategized and executed key campaigns across paid & organic channels• Weekly & monthly reporting on performance to the head management team• Launched bi-weekly and seasonal collection campaigns across multiple brandsI developed strategies across Paid Social, PPC and Email Marketing to increase relevancy and personalisation by utilising the full purchase funnel. I worked closely with the e-commerce team to provide UX recommendations based on each channel's data insights and measured performance of all campaign activity.

Glasgow, United Kingdom

• Managed all digital marketing channels including PPC, SEO, Display, Email, Affiliates, Paid Social & Amazon• Managed the team's budget across a variety of channels & platforms• Created digital strategies across all channels using analytical tools & CRM data• Created the digital strategy with forecasts and measure performanceI oversaw the day-to-day of all digital activity and performed on-going account optimisations while closely monitoring campaign performance. In addition to managing digital marketing for the international e-commerce website, I also managed and optimised the AMS (Amazon Marketing Services) and Seller Central paid channels.

Glasgow, United Kingdom

• Managed PPC and SEO campaigns and budgets for a variety of clients & industries• Built performance based monthly reports for client utilising Analytics, AdWords & Bing to measure performance of clients' campaigns• Promoted channel integration when measuring performance & creating strategies.My role included managing clients’ Paid ad accounts and budgets while working directly with the clients to achieve KPIs. I provided the clients with key strategies, forecasted proposals and reports analysing all campaign performances with recommendations.

Glasgow, United Kingdom

• Managed PPC, Display, Email & Affiliates and created marketing strategies• Created detailed reports for management on all channels, including traffic & revenue• Used Google Trends to create a content strategy across multiple channelsI created, launched, optimised, and measured all campaign activity while working closely with other departments to create assets and branded messaging. I reported directly to the head of marketing and CEO, providing the business with key insights and analysis.

Glasgow, United Kingdom

• Booking and organizing in-store and external events• Liaising with publishers and customers regarding stock for events and in-store• Managing and organizing allocated section in-store• Ensuring all author and publisher requirements are met for events• Creating and managing store social media websites (Facebook, Twitter)• Promoting events on website and social media websites

Glasgow, United Kingdom

• Data capture of planning applications for councils• Ensuring all documents have been scanned and indexed to meet clients' requirements• Meeting and exceeding SLA (Service Level Agreement)• Quality checking electronic documents • Publishing planning applications online to enable public access

Glasgow, United Kingdom

• Contract Management for digital download services• Establishing company revenue by generating invoices for both labels & licensees• Liaising with licensees, labels & downloading services to ensure essential metadata is correct• Answering queries on both invoicing & metadata requirements• Facilitating flow of information between licensees & rights holders