Jessica Blumer Email & Phone Number

São Paulo, Brasil

• • Team Leadership and Project Management: responsible for communication for Itaú Unibanco’s Retail segments, including Personnalité,Uniclass, iCarros, Insurance, Mortgage, and others. Implementation of integrated communication strategies that align the brand narrative with business objectives.• Rebranding and PR Strategies: Developed and executed the rebranding of Itaú, including logo updates and the release of the new narrative “Feito de Futuro.” Led PR strategies for major events, such as Madonna’s show in Brazil, highlighting the brand’s positioning and expanding its market visibility, as well as Rock in Rio 2024 with Xuxa's show.• Content Management and Executive Positioning: Curated and produced content for the LinkedIn profiles of the Itaú Executive Committee and the Company Page, ensuring consistency in key messaging. Supported and prepared executives for sector conferences and events, including briefings and media training.*Main projects*: Itau rebranding, Miami Open, Madonna's concert at Copacabana beach and Fernanda Montenegro presentation at Ibirapuera Park (over than 15k people)

São Paulo, Brasil

Johnson & Johnson, Dasa, Shopee, Embraer and Bradesco Seguros • Communication Management for Global Brands: Responsible for building and implementing communication strategies for major brands such as Johnson & Johnson (Kenvue), Shopee, Embraer, and Bradesco Seguros. Collaborated with senior leaders and external agencies to ensure the coherence and effectiveness of PR and branding campaigns.• Leadership Narratives and ESG Development: Created messaging and narratives that align the brand with sustainability and social responsibility practices. Developed ESG-focused campaigns, integrating them into corporate and internal communication strategies.• Negotiation and Partnerships: Planned and executed branded content campaigns, including negotiations with suppliers and influencers. Managed campaign budgets and coordinated communication partners, ensuring delivery within deadlines and budget.

São Paulo, Brasil

Clients: Ford, Colgate-Palmolive and Shopping Center Norte • Crisis Management: Led crisis situations, including the closure of Ford plants in Brazil. Developed and implemented communication strategies to mitigate negative impacts, involving the press, unions, government, and other stakeholders.• Product Launches and Consumer Strategies: Responsible for launching iconic vehicles such as the Ford Mustang and Ford Bronco in Brazil, focusing on branding and influencer marketing campaigns. Coordinated high-impact events and relationship-building actions with celebrities and influencers.• LATAM Communication Coordination: Aligned Ford’s communication strategies across Latin America, ensuring consistency in messaging and effectiveness of campaigns in multiple markets.

São Paulo Area, Brazil

Motorola, Cacau Show, Group 3 corações, Arris, Hughes, Infobip, Cognizant, Victorinox, Etna, Habib’s, STB, Mabe and others• Communication Strategy Development: Responsible for creating and implementing external communication strategies for brands such as Motorola and Cacau Show. Results-driven, managed budgets, global alignment, and production of large-scale events.• Successful Projects: Led the launch of Motorola products in events for the press and influencers, resulting in broad media coverage and brand recognition. Developed seasonal campaigns for Cacau Show, such as Valentine’s Day and Christmas, with significant results in sales and branding.

PR Manager supporting local and global demands with strategies, Q&As, Media Training, Media Briefing for spokesperson, management of third-party PR agency and strategies including influencers, press events, shows and press trips.

Client: MotorolaResponsible for strategies for External Communications – focused on press, events andrelationship with journalist’s and analysts. Press Conferennces, media training, relationshipprograms always focused on results

São Paulo Area, Brazil

Worked as S2 Comunicação Integrada (before it be sold and became Weber-Shandwick)• Clients: Microsoft, Messe Frankfurt (trade events), Internet Steering Committee in Brazil (responsible for coordinating the Internet in Brazil), Arch Chemicals of Brazil (hth ® brand - chemical industry), Nielsen Business Media (A/C Nielsen Group)

São Paulo Area, Brazil

• Client: Senac São Paulo

• Client: Hewllet-Packard Brazil (HP)

Post-Graduation, International Relations

Post-Graduation, Enterprise Communication

Graduation, Communications - Journalism