To create and execute Natracare's global brand and marketing strategy in line withthe business goals and values. Responsible for overseeing, analysing and optimising all marketing activities in line with KPIs to increase customers, sales and brand awareness.• Strategy: Implementing the brand marketing strategy on a global scale, working alongside our in-house marketing and sales teams.• Execution: Developing and managing delivery of impactful, cross channel marketing that effectively communicates our global messaging. Including blog content, organic and paid social media, PPC, print, events, email and website.• Budgets: Taking ownership of budgets for the marketing department, ensuring we stay on track and are getting the best results for our spend . • Reporting: Providing analytics and metrics for marketing performance, ensuring that we are tracking against set KPIs and optimising to achieve the best results.• Team Management: supporting on personal development via 121s, setting KPIs, team objectives and actively recognising achievements • Growth: monitoring and implementing marketing trends if appropriate to enable progression within the marketing strategy.• Leadership: Working with department mangers as part of senior leadership team on both internal and external projects and policies, including a monthly leadership meeting with Natracare’s directors.

Developing a strong brand presence in key markets (UK, EU, North America) through creating and delivering an ambitious Digital, Blog and Social Media strategy.• Developing and managing the social media and digital marketing strategy, working with international Account Managers to cover key markets globally.• Working closely with the Marketing, Website and Sales team to optimise digital activity.• Supporting on activities such as SEO and content optimisation.• Managing the digital marketing budget, and reporting effectively on spend and KPIs - including website traffic, audience engagement, reach, cost per click, bounce rate, ad spend to evaluate return on investment (ROI).• Managing our social media channels delivering both planned content, reactive responses and relevant trending posts.• Keeping abreast of industry trends as well as regulations, changes, and developments to social media platforms to ensure compliance.• Social listening to monitor brand mentions, competitor activity and identify hot topics to feed into our wider marketing strategy.• Building relationships with key influencers including customers, bloggers, partners and online media.• Providing analysis and data as needed to support Marketing Manager with business decisions for key markets. • Managing our Social Media and Digital Marketing Executive, including monthly catchups, motivational support and coaching for personal development.• Overseeing and approving the content plan for the company blog and the B2C newsletter.• Becoming a key member in the Ecommerce project, sharing your knowledge and expertise to ensure success.• Ensuring digital marketing campaigns run smoothly from start to finish

• Developing and implementing the B2B and B2C marketing strategy• Managing a team of 5.• PPC,• Email marketing• eCommerce• Conversion rate optimisation• SEO• Re-marketing• Customer profiling• Social media strategy

• Analysing the complete perfomance of the Home Leisure Direct website from design to user experience. • Effectively managed social media platforms including Facebook, Instagram and Pinterest• Developed e-mail marketing presence using MailChimp.