As the Sales Operations Director at ClearBlade, a leading IoT software platform provider, I specialize in optimizing sales strategies and processes to drive organizational growth and efficiency. With a proven track record in enhancing sales performance through effective pipeline management, forecasting, and CRM utilization, I am dedicated to aligning sales initiatives with corporate objectives.

Successfully leading a brand refresh initiative, updating visual assets and ensuring consistent branding across all channels. Coordinating multi-channel local advertising campaigns, including cable, local TV, CTV, billboards, and bus backs, to maximize reach and engagement in target markets. Managing video production schedules for social media platforms, collaborating with internal teams and external vendors to create compelling content tailored to the target audience.

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Led comprehensive marketing efforts across digital, content, events, and partnerships, overseeing administrative logistics for event planning, booking, promotions, and the preparation of marketing collateral like copy, images, videos, and emails.

Led the development and execution of strategic marketing plans aimed at boosting customer retention and revenue growth, while also overseeing sales and marketing teams to deliver coaching and support for optimal performance and goal attainment. Additionally, conducted in-depth analysis of market trends and consumer behavior to seize new opportunities and adapt marketing strategies effectively.

Unified and optimized employee email communications via the creation and execution of field communication processes, while concurrently overseeing logistics for national sales meetings and leading a five-member team. Actively collaborated with sales, marketing, and management groups to devise solutions and drive collective objectives to fruition.