Head Of Marketing
Collingwood, Victoria, Au
IE Digital is a full service digital consultancy with a 17-year history of innovation, growing from a garage in South Melbourne to 120 people in three offices. These include two incubated startups, Foyer, incorporated in the United States, and Silicon Block.My role includes leading IE's marketing practice, for the core brand and developing new ways of working for clients including how to build digital products.Highlights:Reported directly to the CEO and had a remit designed around partnerships, brand and company growth (lead generation and demand generation).Built relationships with leading brands such as APT, Visa, Braintree, Lexus, Toyota, Australia Post, Sportsgirl and 7-Eleven to execute innovative solutionsLed and supported cross functional internal and external teams of designers, developers, testers and analysts. Built a growth & marketing team of 3-5 people.Built a culture of innovation through supporting the growth of team members and curiosity around test, measure, learn.