An AI-powered video management platform, using your video's metadata to enhance engagement and monetization.

Mobile app start-up combining the functionality of Google Drive and Pinterest creating a better way to organize digital content.Owned brand development identifying the target consumer and defining the communication, content, and channel strategy to achieve consistent, repeatable growth. Operationalized internal processes and developed cross-functional workflows to increase efficiency. Key Results - Increased brand growth metrics from downloads through active users, notably increasing paid acquisition by 1200% and monthly active users by 230%. -Implemented first-party data segmentation for email marketing, increasing CTR 5X and daily feature use 1.5X. - Secured the brand's first global press placements in NYT Travel and WIRED.

Revolutionized sponsorships as the first marketing hire, crafting brand positioning, and pioneering new revenue streams and flagship ad opportunities. Streamlined workflows across teams, driving product innovation and unlocking fresh revenue paths.Key Results - Increased sponsorship sales by 900% over 4 years. - Developed marketing strategy for sponsorships targetting endemic and tentpole opportunities, driving 7-figure ad spends. - Created and executed the first sport's sponsorship on Roku for the Super Bowl and March Madness. - Directed end-to-end GTM of custom ad solutions, resulting in 15+ successful product launches.

A global digital marketing agency at the forefront of content marketing, servicing Fortune 500 companies.Spearheaded digital brand strategy at Pernod Ricard and Nestlé Waters, transforming them into social and community-first brands. - Owned social media marketing strategy, campaign execution, and testing plans for Pernod Ricard’s white spirits portfolio, resulting in a 6% lift in sales. - Selected to spearhead the launch of DFx, a groundbreaking branded content initiative - resulting in a Webby Award-winning series for San Pellegrino x Tastemade. - Crafted the digital brand strategies for Nestlé’s water portfolio (9 brands). - Increased agency bookings by 15%, by identifying areas of scope expansion and bringing new agency offerings to the brand.

A boutique digital agency, focusing on social, events, and content marketing for Fortune 500 brands newly entering the digital sphere.Directed the planning and execution of multi-million-dollar integrated marketing campaigns for Patrón Spirits, overseeing events, email, social media, content creation, website development, and paid media. - Spearheaded the successful launch of 3-4 major campaigns and coordinated 10 events annually.- Drove partnerships for online advertising, growing the membership of Patrón Social Club by 300%.

CLIENT: PFIZER

AGENCIES: MEDIAVEST, MEDIACOM, MINDSHARE, MEDIA PLANNING GROUP, MULLEN, HILL HOLIDAY, WYETH- Named Agency Coordinator of the year (2008)- Performed daily maintenance on 20+ accounts