Jessica Devader Email & Phone Number

Wichita, Ks

2800 S. Rock Rd. Wichita, Ks 67210

* Handled communications, marketing content, public relations, and event planning for nonprofit, all-online college.* Assumed responsibility for planning and execution of major college events, including annual graduation reception, grad finale event, admissions events, and job fairs.* Increased event participation and attendance through effective management of logistics, menus, marketing, invitations, AV, staging, live streaming, etc.* Created promotional content across social, web, and email channels resulting in first year-over-year enrollment increase in 10 years.* Generated 1 video per week, plus 2 articles and 1 webinar per month.* Managed YouTube channel and generated 4x growth.* Created more than 100 videos in less than 2 years which included how-to videos, program promotion videos, student resource videos, webinars, and more.* Used Adobe software including Photoshop, Premiere Pro, and After Effects to create videos.* Grew social media following across Facebook and Instagram, growing Facebook audience 15% in one year with 10X post engagement.* Established content library of 200 email templates for enrollment staff.* Emailed achieved industry-leading 30% average open rates.* Created volunteer opportunities to enhance community exposure.

Wichita, Ks

* Managed copy and content for an overall $60 million retail website growing catalog of 5,000 products.* Wrote optimized marketing copy for as many as 40 new product listings per day. - Enhanced customer experience via accurate, detailed product descriptions. - Organized and ranked online products to enhance user navigation.* Facilitated transition from in-house platform to Open Commerce Platform, including managing the transfer of over 3,500 products. * Optimized site usability and user experience by enhancing copy to aid in search engine optimization (SEO).* Performed usability testing and bug reporting for new website features.* Coordinated with product buyers, photo studio, and corporate office.

* Oversaw content creation and posting for multi-faceted news outlet website. Wrote stories, headlines, breaking news, and updates.* Managed site that won 2011 Kansas Association of Broadcasters Award for Best Station Website.* Spearheaded launch of KSN Facebook page and Twitter accounts, engaging viewers through interesting, novelty, fun, and informative content. * Created timely content, human interest stories, prize giveaways, and polls.* Coordinated content creation across multiple departments, including sales, graphics, weather, sports, news, and promotions.

Bachelor Of Arts, Communication

Associate Of Arts