Jessica Dotson Email and Phone Number

Retail Outlook serves the Competitive Intelligence needs of retailers/brands nationwide. We offer a holistic approach to understanding trends, shifts and strategies among the competitive retail landscape. We have 19+ years of archived activity within all retail categories and what sets us apart from other companies is that we specialize in offering clients the opportunity to see what competitors are positioning in ‘real time’… as the 'Eye of the Customer'Retail Outlook provides an understanding of seasonal trends with messaging, marketing and product introduction across channels, categories and retailers. Each project is customized to fit your specific needs from scale, objectives, longevity and deliverables. Examples of services provided include: - Competitive Analysis and Intelligence- Patterning and Trend Analysis- Innovation Research- Key focus on Competitive Landscape Tracking, Promotional, Product, Merchandising/Marketing IntelKey Clients Include:Bath & Body WorksVansVictoria's SecretJOANN

- Responsible for patterning, analyzing, and presenting trends in relations to needs of brand - Translated new product launches and category extensions to divisions within organization - Analyzed and documented the retail strategies for over 100 of BBW competitive brands- Managed gathering, dissemination and analysis of retail activities, with a focus on merchandising, visual display, marketing, product launches and brand equities - Lead a team of contractors that gathered information from a variety of media resources, including web, print media and direct mail- Partnered cross functionally within the Brand to provide retail intelligence on a weekly basis- Conducted qualitative/quantitative interviews with customers to provide insight to business strategies

- Responsible for all marketing support for online gallery- Planned and executed all Artisan appearances at Walt Disney World Resort in Florida, Disneyland & DCA in California and Hawaii- Created new and innovative ideas to maximize sales, forecasted sales, negotiated contracts and coordinated daily operations, and all local sales presentations.

- Responsible for event planning and merchandise presentation for all major special events and merchandise-driven promotions throughout the Walt Disney World Resort, including all aspects of events from concept to completion- Solely responsible for approximately 35 large and small scale events yearly, ranging from 200-2000 guests, and up to $2m managing budget- Provided theme/concept development, layout design and visual display of product at events to highlight features- Set deadlines, assigned responsibilities, monitored and supervised progress of events/projects- Partnered with internal and external clients to build relationships, as well as provided exceptional guest service