Jessica Fried Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Vaughan, Ontario, Canada

- Created and managed the content calendar for 30 different clients each month: strategized blog topics based on keyword research and trending topics.- Managed a team of freelance writers: distributed topics, briefs, and keywords, scheduled due dates, and edited blog posts to ensure they were SEO optimized.- Researched and wrote original blog posts, service pages and web copy for multiple clients.- Uploaded content using a CMS: added meta titles, meta descriptions, meta URL's, images and alt tags.- Researched and created social media strategies for 7 different clients using Instagram, Facebook, LinkedIn, and Google My Business.- Performed SEO, content, UX & UI audits for prospective clients.

- Researched and wrote original blog posts for multiple clients in the healthcare, education, food and drink, maintenance, storage and design fields. - Marketed blog posts on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. - Lead blog optimization to edit past content material and increase SEO rankings. - Experience with Wordpress, Yoast, SEMRush, Hubspot, and Creative Hub.

- Monitored and clipped media using platforms such as Meltwater, MRP, Klear and Press Reader- Researched and wrote pitches for clients such as Consonant Skincare, The Distillery District, STK Toronto and Vitamix Canada - Created media lists for multiple clients including influencers, journalists and media personnel and created mail mergers to contact these individuals - Assisted with organizing and greeting media and influencers at events such as Air Canada Rouge pop-up (May 2019), Soda Stream Global News Broadcast Segment (June 2019) and Google Hub talk (June 2019)- Researched and sourced materials, props and event spaces for clients

London, Ontario, Canada

- Supervised and motivated a team of marketers to promote prep sessions among students on campus - Formed and nurtured relationships with student group executives and fellow marketers- Managed marketing on campus: events, postering, promo/booth tables, announcements, and social media promotions on platforms such as Facebook, Instagram, and Snapchat- Helped bring Instagram follower count from 50 to 350- Pitched and published blog posts on topics related to school, studying and time management

Wrote and published two original articles per month on a number of different topics, including an article about fourth year university that was chosen as article of the week by the magazine editors.

Western University

- Promoted Prep101s services on campus by talking to students and participating in student events. - Captured, created, and shared pictures of the interesting moments on campus and promoted them on social media platforms such as Facebook, Instagram, and Snapchat. - Helped bring Instagram follow count from 50 to 350 in a few months. - Assisted and provided students with impeccable customer service: greeted them, collected payment handed out materials, and tallied evaluations to ensure the session ran successfully.

Tel Aviv - Jaffa, Tel Aviv District, Israel

- Wrote and published original articles using WordPress, on topics such as food, tourism, lifestyle and music- Assisted with marketing articles and photos on social media platforms such as Facebook, Instagram and Twitter- Engaged and interacted with followers by commenting, replying, tagging and direct messaging on social media platforms

British Columbia, Canada

Master Of Media In Journalism And Communication

Bachelor Of Arts (B.A.), Mit

Certificate, Writing, General

Education record