I’m a marketing, brand + content strategist currently based in Sydney, Australia. I have more than 11 years' experience across marketing, design, technology and professional services, with a background in Communication Design, Content Strategy, User Experience Design, Digital Marketing, Business Strategy and Design Methodology. I have extensive experience in:- Marketing management, analytics, strategy and team management- Brand strategy, management and visual design - Content strategy, content team management and content writing - Organic SEO strategy, management and optimisation- User experience design, strategy and research - Digital marketing, optimisation strategy and performance marketing - Design thinking and customer-centric innovation development- Generative AI content development, strategy and applicationI aim to combine communication, strategy and technology to connect companies with consumers, leveraging design thinking as a business tool. I’m passionate about human-centred design, behavioural psychology, neuroscience and growth-oriented project execution. I’m also a runner, an avid bookworm and a proud houseplant parent.