Vice President | Finance | Marketing | Operations
Current•Drive seasonal merchandise planning process from a finance perspective for ShopHQ, emerging networks, and consumer brands (namely Christopher & Banks)- develop key performance metrics for network airtime, customers, merchandise sales and margin, price points, and inventory.•Own credit and payment operations- own contract and relationship management with external payment processors. Own management of fraud and credit risk exposure with in-house buy-now/pay-later installment program (ValuePay). Own all aspects of ShopHQ private label credit card program- contract and relationship management with external financial partner, identification and promotional support and analysis of new account and lifecycle promotions, and all marketing support via on-air and digital channels.•Own all aspects of network cable distribution – contract management, data collection and reporting, and development of new distribution. Lead contract renewal efforts with external cable and satellite providers to optimize terms for ShopHQ and emerging shopping networks. Own network cable listings process- distribution of show lineups, show descriptions, and show images for ShopHQ and emerging networks, in partnership with external cable listings providers.•Own promotional marketing for ShopHQ, emerging networks, and consumer brands, focused on growing the customer file with the retention of existing customers, acquisition of new customers, and reactivation of lapsed customers.•Lead all digital paid advertising efforts, including the budget for and prioritization of all paid search, shopping, display, and social advertising for ShopHQ, J.W. Hulme, and Christopher & Banks brands. Own contract and relationship management with external media agency. Own all prioritization and reporting, as well as content and creative assets gathering for campaign builds, to deliver on strategic audience goals and maximize ROAS within set target ranges by audience.