Jessica Hawke Email and Phone Number

Role 3 - GI LiteratureRole 2 - B2B MarcommsManaging various campaigns to raise awareness and preference for Lloyds Bank and Bank of Scotland commercial. This included managing the content strategy for the commercial division (B2B Marcomms), including a publications rebrand, communications review and delivery of a digital-first thought leadership campaign. I also managed the delivery of SME prospecting to drive leads into the business, incorporating telemarketing delivered by two telemarketing agencies, direct mail, ecomms, digital display and web. Delivered campaign communications for sponsorship of The Sunday Times Export and Top Track.Role 1 - Retail LiteratureManaged rebranding retail literature for Lloyds Bank, which was being separated from Lloyds TSB. This incorporated rebranding the visual and tone of voice elements and a review of all communications in order to refresh content and ensure alignment to current and future business needs.Teradata Marketing Studio super user and trainer (Aprimo).

Freelance support for clients with their marketing, branding and communications delivered through online and offline channels.

Liaising with business leaders to develop the marketing strategy, branding and marketing campaigns to position a niche B2B consultancy in the marketplace; building brand value, recognition and awareness.

Strategic Marketing Manager responsible for devising and implementing the strategy, branding and integrated communications. A key area of focus was lead generation and building brand awareness through exhibitions, sponsorship and contra arrangements, in addition to speaking and networking opportunities including webinars and audio presentations.

Interim marketing communications and campaign support for Orbys Consulting. A key area of focus was building the digital strategy to improve website visibility. In three months this resulted in a 225% increase in unique visitors.

Event management and business consultancy services for an experiential, PR and events marketing agency based in Sydney. The agency runs SLAM Beach Volleyball and works with clients such as Eveready, Schick, Corona, Midori, Reef and other leading consumer brands to develop the brand experience and engage with end users.

Department head for Capita Symonds Health, developing and delivering marketing plan and strategy aligned to the business objectives. Managed the division's entry into the Sunday Times Best Company to work for attaining 1 star accreditation. In addition, worked as an industry mentor for Bath Spa University.

Delivered an integration project incorporating rebranding, client retention and internal communications following Duncan Lawrie's acquisition of Douglas Deakin Young and Hill Martin. Duncan Lawrie is private bank offering integrated financial services to high net worth private and corporate clients.

Marketing and business development support for a global management consulting firm that works with business leaders to transform business strategy.