Jessica Hiser Email & Phone Number

Mansfield, Oh, Us

Mansfield, Ohio, United States

As the Director Of Marketing & Advertising, I manage our resourceful, energetic and creative Marketing Department. Our department collaborates with our local communities, and clients located across many counties in Mid Ohio. Marketing:- Telling the story of our company, and those of our clients/ their employment opportunities, collaborating with many industries to achieve shared goals. - Building and creating both local, and state-level resources / programs that enable our… Show more As the Director Of Marketing & Advertising, I manage our resourceful, energetic and creative Marketing Department. Our department collaborates with our local communities, and clients located across many counties in Mid Ohio. Marketing:- Telling the story of our company, and those of our clients/ their employment opportunities, collaborating with many industries to achieve shared goals. - Building and creating both local, and state-level resources / programs that enable our team within the territories we service. - Embracing AI to better the creative process, streamline social strategy and upskill our team.- Creating unique campaigns, engaging stories, innovative designs, custom events, and tailored solutions, to serve the greater goals and initiatives of the company and our clients. - Aligning the Marketing budget to yield higher ROAS, YOY- Tracking goals and analytics to efficiently implement programs, campaigns and strategies. - Overseeing our brand and the focus of our voice, both internally within our company, and in the community. - Creating innovative ways to engage and communicate with multiple audiences through traditional and digital platforms- Identify and pitch new opportunities based on industry landscape to help drive organic growthLeadership:- Experienced and multifaceted facilitator, presenter, storyteller, comfortable working with all levels of contributors- internally, client, & community- Program and strategy development- recognizes opportunities and/or gaps and creates innovative solutions or ideas. - Confidence to negotiate internally and externally and make recommendations- Drives strong community outreach, partnership opportunities and programs, that serve all included parties. - Understanding of key competitors and their marketing strategies- Deep knowledge of workforce trends including- generational motivators, attraction / retention, and socioeconomic shapers Show less

Mansfield, Ohio, United States

- Oversee Marketing Department, strategies, outcomes and goals. ⁃ External Communication and campaigns geared to Clients, Community and Job-seekers ⁃ Internal Communication- programs, training, - Provide strategic guidance to drive value- added solutions for clients- Develop and deliver appropriate customer engagement and retention strategies- Connect companies with top talent and resources needed to create a strong, productive workforce- Develop partnerships with… Show more - Oversee Marketing Department, strategies, outcomes and goals. ⁃ External Communication and campaigns geared to Clients, Community and Job-seekers ⁃ Internal Communication- programs, training, - Provide strategic guidance to drive value- added solutions for clients- Develop and deliver appropriate customer engagement and retention strategies- Connect companies with top talent and resources needed to create a strong, productive workforce- Develop partnerships with companies- Design and tailor solutions for hiring needs- Assess staffing trends and needs associated with workforce development Show less

Mansfield, Ohio Area

- Pioneered the marketing role in franchise community- now adopted nationwide - Developed the marketing role into a department- Awarded 'Employee Of The Year' 2nd full year with the company- Created High-School & Collegiate presentations for our franchise that are now utilized nationally- Awarded Richland County's Top 10 Under 40 Award in 2019As the Creative Communications Director, I manage our resourceful, energetic and creative Marketing Department. Our department… Show more - Pioneered the marketing role in franchise community- now adopted nationwide - Developed the marketing role into a department- Awarded 'Employee Of The Year' 2nd full year with the company- Created High-School & Collegiate presentations for our franchise that are now utilized nationally- Awarded Richland County's Top 10 Under 40 Award in 2019As the Creative Communications Director, I manage our resourceful, energetic and creative Marketing Department. Our department collaborates with our local communities and clients located across many counties in Mid Ohio. We tell the story of our company, and those of our clients, highlighting employment opportunities through collaborations with many industries to achieve shared goals. We build and create both local and state-level, resources and programs that enable our team throughout the territories we service. By creating unique campaigns, engaging stories, innovative designs, special events, and tailored solutions, our department is able to serve the greater goals and initiatives of the company and our clients. My role includes creating innovative ways to engage and communicate with multiple audiences through traditional and digital platforms. Tracking goals and analytics are key to efficiently implement programs, campaigns, and strategies. I oversee branding and the focus of voice, both internally within our company, and out to the community. On any given day my role includes reaching passive job-seekers, connecting our staff with community outreach and volunteer opportunities, educating the ‘workforce of tomorrow’ at our local High Schools, Career Centers and colleges, and making Spherion Mid Ohio a house-hold name. Show less

Mid Ohio- Mansfield Ohio

Implement Spherion's and parent company Randstad's Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging flow of perspective job candidates and job placement. This role coordinates with Marketing and PR strategies that I run to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Cleveland/Akron, Ohio Area

Responsible for researching and monitoring conversations on social networks, illustrating the correlation between conversations and brand engagement. Responsible for managing over fifteen social media communication plans including Twitter, Facebook, Youtube, Foursquare, Wordpress and Linkedin pages as well as monthly analytics reporting on progress and growth. Responsible for pitching to new business, growing clientele base and keep established relationships running. Miscellaneous projects in… Show more Responsible for researching and monitoring conversations on social networks, illustrating the correlation between conversations and brand engagement. Responsible for managing over fifteen social media communication plans including Twitter, Facebook, Youtube, Foursquare, Wordpress and Linkedin pages as well as monthly analytics reporting on progress and growth. Responsible for pitching to new business, growing clientele base and keep established relationships running. Miscellaneous projects in radio campaigns, television and radio script writing, live radio remotes, press releases, and event coordinating. Show less

While a student at Indiana Wesleyan University, I held this coveted student position within my tenure at Student Development Office. Responsible for greeting, answering phone calls, delegating questions and concerns. Insuring confidentiality of disciplinary situations, parking violations, and housing needs at the University.

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication With A Business Organization Emphasis

Activities and Societies: Indiana Wesleyan University Chorale Public Relations Student Society Of America PRSSA Friday Night Live Featured.

High School Diploma, National Honor Society

Activities and Societies: Go Panthers! * Student Council President * Founding Chapter of WHS-National Art Honor Society * Community.