Jessica Hook Email and Phone Number

• Launched Hostess's first-ever DTC website on Shopify in 8 days and expanded eCommerce presence to Walmart Marketplace and Amazon Seller Central to directly support the strategic goals of Hostess’ General Manager & Sales VPs • Migrated JMS' email program from Salesforce Marketing Cloud to Klaviyo, increasing average click rates to 60.9%, open rates to 5.9%, and campaign conversion, driving $57k in incremental revenue in 2 months• Led JMS' inaugural launch on Social Commerce, configuring Facebook & Instagram Shops for Hostess & Café Bustelo • Increased DTC subscriptions by 37% in two quarters, generating an additional $665k in revenue

• Built & launched 2 DTC production websites & 2 staging sites on Shopify Plus (SaaS) in 76 days. Completed in-house with a team of 3. Resulted in $600k of transformation cost savings. Stakeholder of the RFP that led to the selection of Shopify• Migrated 115k orders, 52k customers, 2.8k subscriptions, 2k redirects, and 425 SKUs from Adobe Commerce Magento eCommerce platform (PaaS) to Shopify Plus• Launched a $1.6 million Walmart Marketplace 3P DTC business for The J.M. Smucker Co, returning 333% YoY growth in FY23 and 112% YoY growth in FY24. Growth driven by campaign management, curated assortment & sponsored search• Bestowed the Walmart Marketplace Excellence Award in 2023 by Walmart EVP Tom Ward for outstanding partnership• Admin of $1.5 million Amazon Seller Central 3P DTC business that supplements the JMS 1P pure play business• Owner of the retail pricing, promotions, Salesforce eCRM marketing email design & deployment, fraud prevention, analytics & reporting, web design & management, full-portfolio subscription program, and omnichannel inventory sync for DTC• Assist in managing inventory & sales forecasting, the P&L, sales plan, data privacy & PII compliance, ADA, obsolescence prevention, social commerce, IT dev work, Bazaarvoice ratings and reviews, SEO, ChannelAdvisor integration, 3P selling, and shipping synergies for the omnichannel DTC business • Business product owner of Adobe Commerce Magento, managing 4 Magento websites prior to migrating to Shopify• eComm catalog and content manager of 1,758 SKUs across 30 brands in the Coffee, Consumer Foods, and Pet categories, including JMS’ billion+ dollar brands: Smucker’s, Jif, Dunkin’, Folgers, and Milk-Bone

• Mitigated $150k in chargeback fees across 5 DTC websites in 8 months using PayPal Advanced Fraud Protection Dashboard• Composed monthly emails for shop.smucker.com customer base of 163k in Salesforce Marketing Cloud Email Studio• Assisted in managing 4 Adobe Commerce Magento websites and product content for 1,758 SKUs• Collaborated with Digital Activation leads and Brand Marketing to offer DTC promotions for Email and Social marketing channels

Co-Founder & CEO of Faci Beauty LLC, a social enterprise rooted in sustainability that upcycles coffee grounds into all-natural, exfoliating espresso bar soaps.• Identified a need for waste diversion in food service through my experience as a Manager at Connecting Grounds Coffee Shop • Constructed a business plan and detailed financial budget to upcycle espresso grounds into exfoliating scrubs and bar soaps• Launched a Shopify DTC website and social media accounts • Established formal partnerships at The Ohio State University with local coffee shops on campus & in the greater Columbus area• Gained alignment & approval of our business plan from OSU faculty conducting compost research• 1 of 5 finalist teams in The Ohio State University Best of Student Startup (BOSS) Competition in November, 2018• Vetted packaging options, designed labels, contracted out printing vendors• Gained approval for LLC status in February, 2019• Placed 3rd out of 6 finalist teams in the OSU Smart Campus Challenge hosted by Engie, a sustainability competition, marking Faci's primary round of grant funding• Recruited at OSU's Startup Career Fair and Sustainability Career Fair• 1 of 4 student sustainable startup teams in the United States to win The 2020 Greenhouse Initiative Grant from Sambazon, Inc, the leading manufacturer and distributor of Acai in the country• Won a grant from The Innovation Studio through tOSU College of Nursing• Established a formal partnership with Vermont Soaps, a sustainable soap manufacturer specializing in all-natural and organic materials, to an MOQ batch of 1400 exfoliating bar soaps

• Compiled campaign data and event hindsight for a customer segment of 6 million Angel Card program loyalty members. Key campaigns & events included the Angel Card 25th Anniversary Marketing Drivers, PINK Payment Surveys, and the 2019 PINK Refer A Friend event• Conducted competitive analyses on loyalty program benefits, web experiences, and alternative tender forms including P2P and Buy Now Pay Later, and provided strategic recommendations• Owned the Weekly Angel Card Data/Email Updates Meeting Agenda, the planning meeting for tracking Angel Card deployment windows. Cross-referenced email deployment schedules using Confluence, the team's project management software, with internal requests• Worked cross-functionally with finance to report out on promotional offer code redemption using Excel• Utilized Adobe Photoshop to design event planning tools for the Marketing team, including a Marketing Event Approach Playbook, a deck on the Customer Journey, the Angel Card Team Marketing Approach Responsibility Chart, and the 2020 Collateral Calendar for the Angel Card loyalty team

• Outlined a 3-5 year MarTech strategy based off opportunities identified in the current technology stack• Developed a situation appraisal of the current state of all 79 enterprise MarTech solutions• Used graphic design to visually showcase the JMS MarTech stack landscapes and represent the master data hosted in each and 167 pre-existing system integrations. Identified future-state integration prospects.• Identified key opportunities for JMS in the MarTech space through an analysis of CPG peers recognized for best-in-class tech stacks • Independently learned how to use the Articulate 360 Suite, a Microsoft e-Learning Software, and utilized Articulate Storyline to develop 4 interactive marketing training modules • Drafted a creative brief for Smucker's in-house creative agency, Studio 38• Worked under a $500 budget constraint to produce 200 tchotchkes as giveaways for the intern presentations through collaboration with the greater Marketing & MDO intern class• Produced a self-directed documentary video using Articulate Replay to showcase my day-to-day tasks as an interactive media component for my final Anchor Project Presentation• Directed & edited an interview-centered executive leadership video titled "What Sparks Your Creativity", that was played at JMS' 2-day Marketing University event in September 2019. The video clip was interview based, and featured the CEO, CMO, senior directors, external creative agents, and internal marketing team members

• Designed digital tools and corporate communications for North America Victoria’s Secret & PINK store associates using Adobe InDesign and Photoshop. Graphic Design projects included Playbooks, Staging Calendars, "VS Now" documents, and Mockups for Backroom Board layouts

• Led in-store field studies to identify stock processing, replenishment, and shrink reduction opportunities for the Store Ops leadership team to optimize merchandise management in Victoria's Secret and PINK brick & mortar stores• Compiled and analyzed store team hindsight from prior-year Holiday and Semi-Annual Sale season to identify necessary process improvements for Holiday '18

• Tracked marketing outreach methods for The Office of Student Life and conducted thorough data analysis on effectiveness• Developed a data analytics strategy for the Marketing Department utilizing Google Analytics, social media insights, go-links, and QR codes

• People manager of 27 student assistants and student leads• Tracked inventory levels for 300 SKUs in the Convenience Store• Onboarded direct reports and trained team members on a new POS food service system• Serviced an average of 60 customers/hour while meeting high customer service expectations• Responsible for financial deposits, currency exchanges, and end-of-day cash counts• Placed inventory orders for both the Café and Convenience Store and completed the receiving process for large pallet orders• Calculated inventory shrinkage and held assistants & leads accountable for FIFO to minimize our losses• Restructured shelving space and implemented new planograms as directed by senior management

• 1st place eCommerce presentation out of 10 teams at the Sherwin-Williams Global Headquarters Intern Conference. • Led the team in transitioning & onboarding 204 client accounts to Sherwin-Williams’ new eCommerce platform, 98% of which were top 50 revenue generating client accounts in the Columbus district• Dedicated intern for the $1.5 million-dollar brick & mortar store in Pickerington, OH• Practiced essential business management and sales stratagems, including customer relationship management, data analysis, placing purchase orders (POs), evaluating inventory levels, cold calling, and conducting sales meetings with top clients• Gained extensive hands-on wholesale B2B and brick & mortar B2C experience from a fortune 500 company, the largest paints & coatings company in the world with an annual sales volume of $16 billion in FY18

• Developed a wholistic business plan, marketing, and sales strategy for a product line case study • Conducted Financial, SWOT, Competitive, and Sensitivity Analyses• Presented recommendations to a team of J&J employees and Fisher College of Business Faculty