Sr. Public Relations Specialist
Toledo, Ohio
-Worked with a diverse, cross-functional team to identify stories about clinical excellence, patient and resident experiences, well-being, health care technology, community impact, events, thought leadership, and more-Responded to media information requests and coordinated necessary interviews promptly-Created and distributed proactive public relations content, including press releases, media advisories, articles, and talking points-Handled crisis communication and issues management… Show more -Worked with a diverse, cross-functional team to identify stories about clinical excellence, patient and resident experiences, well-being, health care technology, community impact, events, thought leadership, and more-Responded to media information requests and coordinated necessary interviews promptly-Created and distributed proactive public relations content, including press releases, media advisories, articles, and talking points-Handled crisis communication and issues management — Managed and maintained a cooperative relationship with multiple media outlets across the country and maintain and understand media handling and HIPPA compliance. -Created reactive media statements, talking points, and consumer letters as needed for each situation in collaboration with risk management and legal departments-Coached and guided facilities, agencies, and sales team through all types of media stories and opportunities -Understood the nuances of service lines, including regulatory issues and division-specific policies and services-Monitored national news for trending health and well-being topics to generate media pitch ideas proactively-Gathered background information and develop creative and effective written/verbal media pitches-Participated in strategic media relations planning, tracking, and goal measurement-Prepared reports and newsletters-Collaborated with marketing and internal communications teams to ensure well-coordinated multi-channel dissemination of stories -Coordinated media events and special projects as assigned-Upheld established departmental policies, procedures, objectives, quality, privacy, and safety standards Show less