Launching and scaling "brand-formance" marketing channels- TV, Audio, Direct Mail, and Out-of-home. Developed Shopify's first-ever, evergreen TV campaign. Launched and scaled TV, Direct Mail and Audio programs by 10X, while meeting ROI targets. Responsible for lifecycle marketing - including email and notification channels. Leading a team of International, growth marketers focused on growing EMEA and AsiaPac regions.Team increased from 1 to 40+ in one year.

Shopify empowers economic independence for entrepreneurs everywhere, serving more than 1.7M merchants across 175 different countries, through its commerce technology platform. Responsible for launching and scaling new, demand generation marketing efforts, focusing on above-the-line strategies like TV, Out-of-Home and Audio.~Currently hiring data-driven, creative Marketers of all levels~

Reporting to the CMO for North America, led content and creative strategy, media buying, analytics and ad technology platform innovation for Acquisition, Retargeting, Remarketing, App, and Social marketing programs, across 4 geographies and 5 brands (Wayfair, AllModern, Joss & Main, Birch Lane, and Perigold). Key relationship lead for major platform partners including Facebook, Google, Pinterest, Verizon Media and others. Co-led company-wide effort on driving new AR / VR shopping and marketing experiences. Responsible for end-to-end marketing of Birch Lane, which included a brand refresh and integrated marketing campaign focusing on new and differentiated brand messages. Grew direct team from 3 to 50+ people. Global budget of $400M+.

Responsible for Marketing strategy and execution for BirchLane.com. Hired, on-boarded, and continued to manage current CMO.

Responsible for Acquisition, Remarketing, Organic Social, and App Marketing for Wayfair.com and Wayfair.ca. Direct team of ~20.

Responsible for Paid and Organic Social Marketing for Wayfair.com and Wayfair.ca. Direct team of 5.

Advertising and data products company, backed by Redpoint, Matrix and Insight Venture PartnersManaged major customer accounts and senior relationshipsPartnered with Technology teams to develop products for key customersCreated sales tools and product marketing materials to improve team performance

Leading, global, management consultant firmMember of the Technology, Media and Telecom practice, focusing on sales and marketing topicsSelected client work included:• Working for Chief Advertising Officer, built digital advertising strategy to drive revenue growth for global media company with $1B+ market cap• Designed national sales transformation for a leading media company (~$150B market cap) which included building and piloting sales rep and manager capability building programs, resulting in 20%+ revenue growthActively involved in internal initiatives including: interviewing and recruiting, Digital Innovator Speaker Series, and Women in Technology Leadership Roundtable

Publisher of 22 magazines and online properties, including Time, Sports Illustrated, People, InStyle, & Real SimpleReporting to the President of the Corporate Digital Group, executed research project with recommended solutions to streamline go-to-market strategy with complex digital sales groupsBuilt financial models and analysis to support creation of new entity

Online media company that owns & operates 300+ websites, named one of Time Magazine’s “50 Coolest Sites”Developed new monetization strategy through creation of additional advertising inventory; created financial models, pricing strategies, marketing messaging & materialsSold online advertising, managed contract sales force and devised long-term growth strategy

One of 11 teams that comprise the World TeamTennis League. I was the start-up GM, during their inaugural seasonIdentified target demographics, developed brand strategy, marketing message & programs, directed design of all advertising and collateral. Managed advertising budget. Reached ticket sales revenue goalDesigned stadium and secured all vendors and necessary permits along with devised and managed construction and operations budget

The sports commission for DC, MD & VA: Mission to produce & sustain sports properties to enhance regional developmentCreated and pitched sponsorship proposals for sports properties and conducted face to face business development program