Manager, Talent Acquisition Digital Programs (Employer Branding)
CurrentOversees projects to improve the employer brand and share the candidate value proposition for 55+ brands.Leads grassroots efforts to improve the company’s employment reputation through employee review requesting, responding, and reporting of Indeed and Glassdoor data.Manages ~100 Indeed and Glassdoor company pages for all brands across the enterprise. Worked on cross-functional team to implement iCIMS ATS, Video Studio, and CRM.Uses iCIMS Video Studio for employee storytelling on postings, websites, and social media.Composes career site content for all brands adding employee value proposition information, employee growth stories, and testimonials.Creates employer brand social media posts and provides social media recruitment training. Developed a social media recruitment toolkit to provide best practices and resources. Developed text-to-apply recruitment material (~100 pieces for 33 brands).Supports acquisition and rebrand efforts by updating branding across recruitment platforms.Serves as chair on VETS Affinity Group promoting veteran employment opportunities and employee spotlights.Key role in meeting veteran hiring goal of 2,500 by 2025 (reached Spring of 2023) by creating veteran recruitment collateral.Led quarterly nationwide hiring events providing training and recruitment marketing material.Managed four direct reports supporting campus and veteran recruitment initiatives and onboarding.
