Jessica Gray Email and Phone Number

Orchestrates successful execution of omni-channel advertising and public relations campaigns across paid, owned, and earned channels. Oversees day-to-day interactions with agencies, external partners, and brand ambassadors. Collaborates with internal creative team to produce marketing assets for various media channels, ensuring a cohesive brand tone and image across product lines and global markets. Crafts effective communication materials and messaging. Provides training and guidance to a direct report.

Created, delivered, and managed high-impact global advertising campaign plans for high-profile airline accounts. Devised and implemented effective marketing and advertising schedules in collaboration with external agencies. Led software implementation by collaborating with engineers to launch new client-oriented features. Trained staff on advertising software functionality and operational procedures.• Executed millions of dollars in advertising campaigns through Panasonic’s in-flight advertising software.• Implemented new software and streamlined processes reducing creative lead times from 45 days to one week.• Developed Microsoft Power BI dashboards to automate the generation of analytic reports and inventory projections for sales executives.

Implemented in-flight advertising solutions and executed advertising campaigns through collaboration with software engineering departments. Led a focused technical team, analyzing performance and operational data to drive advertiser success. Managed an engineering team responsible for delivering critical advertising infrastructure to airline customers. Created analytical reports and shared metrics with airlines, proactively initiating changes to optimize marketing plans.• Developed a new process for providing inventory projections for sales executives.

Led the strategy, execution, and management of multiple advertising campaigns across PPC, digital display, YouTube, social media and other marketing channels accordingly for diverse clientele. Collaborated closely with cross-functional teams to conceptualize and design compelling ads, landing pages, and other marketing assets. Strategized, executed, and analyzed campaign test to optimize performance. Tracked and evaluated the effectiveness of digital marketing initiatives, generating detailed reports to identify trends and enhance future strategies. Led multiple successful marketing projects to increase engagement and lead generation. • Developed and implemented a creative social media campaign targeting a niche audience for a product launch.• Created a highly effective PPC campaign for a Texas college that reduced their cost per lead by $75.

Conducted thorough analyses of retail market sales and demographic data, which informed the development of highly effective marketing strategies. Collaborated with clients to craft and implement strategic marketing campaigns aimed at driving sales growth. Demonstrated leadership by overseeing and guiding a team of up to 6 staff members, providing them with coaching and training opportunities to enhance their skills in creative tailored marketing campaigns.

Directed a team responsible for the strategic development and successful implementation of marketing campaigns across various advertising channels for JCPenney. Exemplified leadership skills while overseeing the team’s performance through a multi-million dollar advertising buy, ensuring optimal results and return on investment.

Ensured the accurate placement of a multitude of ad executions for prominent clients. Cultivated client relationships, leveraging them to offer recommendations and devise highly impactful marketing campaigns tailored to meet their unique objectives, target demographics, budgets, and timelines.

Devised and implemented media buying plans adhering to allocated budgets across diverse client markets.

Designed and led individual training sessions, including educating participants on equipment use, safety measures and health concerns.

Helped plan, coordinate and produce red carpet premiere events for this publishing and production company

Wrote script coverage, researched prospective actors for future productions

Established database of local production companies, helped implement a new and innovative marketing strategy, became proficient in all aspects of location scouting and the film permitting process