As the Innovation Lead at Brightwell, I spearhead all research initiatives focused on new product exploration. My role involves identifying emerging market trends and customer needs to drive innovative solutions that align with our mission of providing secure, accessible financial services globally.Our team employs human-centered design principles and proven methodologies to uncover new opportunities and foster transformational growth. By collaborating with cross-functional teams, my team ensures that our research is responsive to the evolving needs of our users.

I lead the Strategy & Insights practice at Three Five Two - a group of exceptional innovators, researchers, strategists, and data analysts. We help companies solve for three key areas of new product innovation: Desirability, Business Viability, and Go-to-Market Strategies.-Lead intrapreneurship for key clients: -Understand the economic impact of various risks on success and use that analysis to guide the most important decisions, looking for optionality rather than a single path to value creation where possible -Find a low-risk path to move quickly to market -Lead experimentation with live customers and in-market iteration to find product-market fit -Lead teams through ambiguity and connect the dots to chart a path forward-Guide and support the design of research studies and in-market validation experiments to prove out areas of desirability and feasibility-Lead & facilitate various co-creation and design thinking workshops with clients and my team-Train, mentor and grow world-class researchers and data professionals-Develop proposals for prospective clients-Evaluate performance of teams, strategies and performance of client work and recommend strategic plans for enhancements or pivots

Tackling business problems from a human-centered and data-driven perspective for companies on a mission to make the world a better place.-Served as innovation lead for various clients, from startups to fortune 500 companies-Helped develop frameworks and methodologies for teams to develop and execute innovation and business strategies-Owned the vision, strategy, business requirements, roadmap, OKRs for products in both early stage innovation and commercialization-Responsible for product lifecycle of major client digital products-Ensured alignment between stakeholder goals/values with the business and product -Leveraged frameworks and methodologies (desirability | feasibility | viability, human-centered design, lean startup, business model canvas, grounded theory research) to develop data-driven strategies to achieve and exceed business outcomes for clients-Upheld and championed values of fail fast, learn quickly for individuals and teams-Served as lead in various design areas, including research (qual + quant), UX design, marketing, and business, depending on the client need-Mentored teams and team members in the areas of design, business strategy and innovation

Lead national digital product and marketing strategy for the Foundation. -Managed team of 9 digital marketers -Worked closely with CEO, CMO, and CIO and CRO to develop strategic plans for the organization -Developed and lead integrated marketing campaigns geared towards driving revenue, donations and awareness

• Built and executed all email marketing campaigns, including monthly newsletters, specialized offer/event blasts, and drip campaigns focusing on the patient journey.• Managed paid spend and created Facebook ads for marketing managers across multiple focus areas.• Managed the Emory Healthcare main social media brand channels, as well as all other hospitals, centers and offices' social media channels• Worked with a team of six Marketing Managers to create Facebook ad campaigns and worked within their budgets to promote specialty posts• Worked with marketing managers to create and manage over 20 Google Adwords campaigns per year across multiple focus areas.• Analyzed, developed and executed strategies for PPC campaigns to optimize and increase conversions and decrease cost per lead for improved cost per acquisition.• Managed workflow process of SEM elements: o Keyword research, analysis of match type and expansion, as needed o Landing page optimization: via on-page SEO tactics and HTML coding o Client presentation of analytics and performance data• Compiled and presented analytics for Emory Healthcare’s main website, blog microsite and social media outlets on a monthly basis.• Built and maintained a positive customer relationship with internal stakeholders and external advertisers by proactively communicating campaign performance.• Optimized blog content for SEO

• Managed the College’s central Facebook, Twitter, Instagram, LinkedIn, Flickr, YouTube, Pinterest, Foursquare and Geocaching accounts and facilitated all College-affiliated Facebook, Twitter and LinkedIn accounts.• Created, edited, updated and managed content for the College’s main website through the CMS system Drupal 7.• Facilitated total website redesign for responsive theme.• Compiled and presented analytics for the College’s main website and social media outlets at board and trustee meetings.• Wrote, edited, developed and coordinated all of the College’s e-communication, including all monthly newsletters, email contacts and e-fundraising efforts for the College. • Created logos and headers for alumni, development and academic e-communications and events.• Managed the College’s main photo database, scheduled, coordinated, and managed photo shoots for the College, and developed original video content for the College’s main website and YouTube account for multiple offices across campus.

• Taught and co-taught sections of English Composition I and II and Developmental English.• Planned class activities and lectures that emphasized student-centered learning and the writing process.• Provided additional help in office hours, one-on-one student conferences, and written feedback.

• Worked closely with client to design website for the history of Pebble Hill.• Created logo for page in PhotoShop and developed theme.• Performed usability test on page for ease of navigation. • Verified that the website fell within the current Web Content Accessibility Guidelines.

• Coordinated with other prison literacy programs across the country to establish new initiatives in university settings.• Organized book drives for Alabama prisons. • Assisted with recruiting, scheduling, and donation deliveries.

• Supervised an immediate staff of nine resident assistants, and an overall staff of twenty-one resident assistants alongside two other Resident Life Coordinators.• Maintained a semester budget of $1000, and worked on departmental projects with an individual budget of $6000.• Maintained on-call coverage (including nights and weekends) and responded to crisis/emergency situations.• Provided departmental and campus programming to residents, covering topics of community, and responsible for maintaining and updating Student Housing Services Software.