Jessica Loo Email & Phone Number

Singapore

Chennai, Tamil Nadu, In

Regional PR Lead for Zoho APAC.- Key countries include Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.- Appoint and manage agencies for Zoho's media announcements and editorial content in the region.- Scope of work includes, but is not limited to, localizing media announcements, editorial content creation, managing and crafting press interviews, and creating customer success stories.

Singapore, Singapore, Sg

- Responsible to create Corporate Communication Framework for the SMF.- Tasked to audit brand architecture and propose direction based on industry best practices.- Responsible for media enquiries and oversee the publication of online and offline content. Directed the publication of flagship magazine the SMF CONNECT.- Built and designed the web framework to lay the foundation for a fully digital e-magazine. Selected a robust CMS and created provisions for advertising space for potential revenue streams.- Driving content creation across print and digital channels and member outreach to raise the profile of manufacturers in Singapore.- Contribute to speech writing tasks including parliamentary speeches for the President of the association. (2019)

- Managed and populated the editorial and ecommerce site for launch.- Oversee all SEO and analytics for Mummyfique.com.- Manage all digital and offline content and communications for the brand, including event and client collaterals.- Project manager for Mummyfique World mobile application development, managing Rainmaker Labs through development and launch.- Oversee ad buys for in-house content and client ad content.

- Responsible for creating the brand and communication framework for a new brand with a regional presence.- First outlet for the brand was launched in September 2016, a 20,000 sq feet space in an 1880s conservation building located in Clarke Quay.- Successfully launched a comprehensive public relations campaign to gain visibility for the Restuarant and the culinary team. Within 6 months, the Restaurant was one of the three restaurants awarded Gold in the inaugural Best Asian Restaurants Awards by The Straits Times and LianHe ZaoBao. The VLV Executive Chef was also named Chef of the Year. - Manages all in-house marketing and communications initiatives including social channels, internet marketing, partnerships and POS communications. - Work closely with STB and inbound travel partners to generate visibility for the brand beyond Singapore.- Undertakes a leadership position within the company to ensure that corporate interests are represented by all departments. Works closely with internal department heads to continuously create value for the brand and manage daily operations efficiently.- Analyse business data to identify growth potentials for the business and new business opportunities.

Undertook the PR and Marketing portfolio for the leading Spanish Restaurant in Singapore. • Worked closely with the international operations team to ensure that their unique expertise and experience from the top restaurants in the world are showcased in all communications. • Managed events and special offerings with the international key management team, mainly driving timelines and deliverables to ensure that offerings are delivered in a timely manner for effective communications.• Maintains a network of top-line local and international media to constantly pitch and highlight key offerings. Network is constantly leveraged for new product launches and frequently engaged to keep brand awareness high amongst the media and blogger circle.• Drove the social media engagement for the brand, centering on the growth of the follower bases on multiple social media platforms.• Took on the engagement of the communications team for the Hong Kong outlet to ensure that resources are efficiently utilised across both teams.

• Managed and coordinated all collateral creation for the much awaited opening of the lifestyle venue on the SkyPark at Marina Bay Sands.• Worked with PR agency to coordinate PR coverage of opening, personalities, events and promotions.• Coordinated and marketed series of major events including opening party, F1 Racedays event, Christmas and New Years festive offerings.• Coordinating the redesign of the website for better functionality and search. New site is also be equipped with back end functionality to assist with large volume of inquiries.• Directed social media engagement campaigns. Achieved 10,000 fans on Facebook under 1.5 years. • Launched key nightlife programming in the Club Lounge, oversaw programming and marketing initiatives resulting in doubling of revenues on marketing driven event nights.• Successfully positioned the venue as a key destination venue in Singapore. Managed all PR, marketing and communication efforts for both the restaurant and club lounge.• Took on management of corporate identity for regional expansion of the brand. Conceptualised and managed the creation of the corporate website.

• Pioneered marketing team in Hotel Re! with the aim of creating a strategic focus to marketing efforts to create coherence in communication materials and channels to build a stronger brand.• Managed marketing functions for all 3 revenue centres of the hotel (i.e. Rooms, Events and Food and Beverage) inclusive of marketing strategy, advertising and promotions, vendor relations, public relations, external and internal communications, vendor selection, market research and tracking.• Major milestones include:- Revamped stationery and communication materials to a more coherent and cost efficient design. Ensured that new collaterals were more informative to better support the efforts of the sales team. - Oversaw the redesign of the hotel website to better represent the hotel. With the new site being more scalable and easy to navigate, the aim to convert more bookings via the hotel’s own booking portal was fulfilled. - Relooked existing internet marketing contract and pushed for management to adopt SEO on top of the existing SEM campaign with a long-term view of driving traffic to the hotel’s website from all search engines in a more cost effective manner. Upon adoption of SEO and the website revamp the traffic to the hotel’s site increased by 47% within a month and realized internet bookings increased by 150% within 3 months.- Embraced social media as a cost effective way to engage past and future customers of the hotel. Hotel Re! was one of the first hotels in Singapore to acquire an active fan base on Facebook. - Worked with new Executive Chef in the conceptualization of a new set menu, planned and executed A&P plan for the new menu, restaurant revenue met targeted budget for the first time in the year.

• Conducted primary and secondary brand research for and assisted BrandHub consultants in brand strategy development for various clients. Worked on and assumed project management duties on the National University of Singapore, National Library Board, Certis CISCO, Malaysian Agri Food Corporation, BGC, OSRL/EARL and Singtel accounts.• Managed marketing communications initiatives for BGC’s brand launch, including copywriting, vendor sourcing and project management.• Wrote the copy for NLB’s 5 identity and signage manuals.• Organized inaugural BrandHub quarterly BrandXchange for 20 senior Asian marketers featuring Mr. Marc de Swaan Arons, CEO of Effective Brands, 2nd session with Mr. David Shaw Lenovo Asia-Pacific’s Director Brand Marketing & Integrated Marketing Communications and the 3rd session with Mr. Adrian New Senior VP for World Sport Group. ­ Solely responsible for venue and event coordination and event budget• Organized BrandHub’s 5th Anniversary party for 70 guests including clients and partners.­ Coordinated all aspects of the party from invitation conceptualization to party theme, entertainment and gifts for guests.­ Managed event budget inclusive of vendor sourcing and venue and menu coordination.