Jessica Loo Email & Phone Number

Singapore

Chennai, Tamil Nadu, IN

Regional PR Lead for Zoho APAC.- Key countries include Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.- Appoint and manage agencies for Zoho's media announcements and editorial content in the region.- Scope of work includes, but is not limited to, localizing media announcements, editorial content creation, managing and crafting press.

Singapore, Singapore, SG

- Responsible to create Corporate Communication Framework for the SMF.- Tasked to audit brand architecture and propose direction based on industry best practices.- Responsible for media enquiries and oversee the publication of online and offline content. Directed the publication of flagship magazine the SMF CONNECT.- Built and designed the web framework to.

- Managed and populated the editorial and ecommerce site for launch.- Oversee all SEO and analytics for Mummyfique.com.- Manage all digital and offline content and communications for the brand, including event and client collaterals.- Project manager for Mummyfique World mobile application development, managing Rainmaker Labs through development and.

- Responsible for creating the brand and communication framework for a new brand with a regional presence.- First outlet for the brand was launched in September 2016, a 20,000 sq feet space in an 1880s conservation building located in Clarke Quay.- Successfully launched a comprehensive public relations campaign to gain visibility for the Restuarant and the.

• Undertook the PR and Marketing portfolio for the leading Spanish Restaurant in Singapore.
• Worked closely with the international operations team to ensure that their unique expertise and experience from the top restaurants in the world are showcased in all communications.
• Managed events and special offerings with the international key management team, mainly driving timelines and deliverables to ensure that offerings are delivered in a timely manner for effective communications.
• Maintains a network of top-line local and international media to constantly pitch and highlight key offerings. Network is constantly leveraged for new product launches and frequently engaged to keep brand awareness.
• Drove the social media engagement for the brand, centering on the growth of the follower bases on multiple social media platforms.
• Took on the engagement of the communications team for the Hong Kong outlet to ensure that resources are efficiently utilised across both teams.

• Managed and coordinated all collateral creation for the much awaited opening of the lifestyle venue on the SkyPark at Marina Bay Sands.
• Worked with PR agency to coordinate PR coverage of opening, personalities, events and promotions.
• Coordinated and marketed series of major events including opening party, F1 Racedays event, Christmas and New Years festive offerings.
• Coordinating the redesign of the website for better functionality and search. New site is also be equipped with back end functionality to assist with large volume of inquiries.
• Directed social media engagement campaigns. Achieved 10,000 fans on Facebook under 1.5 years.
• Launched key nightlife programming in the Club Lounge, oversaw programming and marketing initiatives resulting in doubling of revenues on marketing driven event nights.

• Pioneered marketing team in Hotel Re! with the aim of creating a strategic focus to marketing efforts to create coherence in communication materials and channels to build a stronger brand.
• Managed marketing functions for all 3 revenue centres of the hotel (i.e. Rooms, Events and Food and Beverage) inclusive of marketing strategy, advertising and promotions, vendor relations, public relations, external.
• Major milestones include:- Revamped stationery and communication materials to a more coherent and cost efficient design. Ensured that new collaterals were more informative to better support the efforts of the sales.

• Conducted primary and secondary brand research for and assisted BrandHub consultants in brand strategy development for various clients. Worked on and assumed project management duties on the National University of.
• Managed marketing communications initiatives for BGC’s brand launch, including copywriting, vendor sourcing and project management.
• Wrote the copy for NLB’s 5 identity and signage manuals.
• Organized inaugural BrandHub quarterly BrandXchange for 20 senior Asian marketers featuring Mr. Marc de Swaan Arons, CEO of Effective Brands, 2nd session with Mr. David Shaw Lenovo Asia-Pacific’s Director Brand.
• Organized BrandHub’s 5th Anniversary party for 70 guests including clients and partners.­ Coordinated all aspects of the party from invitation conceptualization to party theme, entertainment and gifts for guests.­.