- Devised service marketing strategies that enhanced service visualization, leading to improvements in client satisfaction and loyalty.- Innovatively found the AEA (ALTEN Engineers Alliance), leveraging content and community marketing to attract over 800 members, significantly boosting engineer recruitment and retention rates.- Conducted due diligence in marketing and brand for acquisition targets, successfully integrating the marketing frameworks of two acquired companies and fostering… Show more - Devised service marketing strategies that enhanced service visualization, leading to improvements in client satisfaction and loyalty.- Innovatively found the AEA (ALTEN Engineers Alliance), leveraging content and community marketing to attract over 800 members, significantly boosting engineer recruitment and retention rates.- Conducted due diligence in marketing and brand for acquisition targets, successfully integrating the marketing frameworks of two acquired companies and fostering marketing synergies across Asia.- Through market research and workshops, crafted a localized brand strategy manual covering brand purpose, vision, mission, value proposition, differentiation, brand personality, brand message, and communication strategies. Show less

- Led a marketing team to develop and implement integrated marketing strategies.- Delved into ideal client profile and demands, aligning marketing with sales strategies to boost potential client generation.- Engineered comprehensive digital marketing strategies encompassing SEO, and social media platforms like WeChat, RED, Zhihu, and Douyin, resulting in a thirtyfold increase in followers.- Monitored online sentiment and brand presence across major platforms and review sites… Show more - Led a marketing team to develop and implement integrated marketing strategies.- Delved into ideal client profile and demands, aligning marketing with sales strategies to boost potential client generation.- Engineered comprehensive digital marketing strategies encompassing SEO, and social media platforms like WeChat, RED, Zhihu, and Douyin, resulting in a thirtyfold increase in followers.- Monitored online sentiment and brand presence across major platforms and review sites, including those within the Baidu, Sina, Sohu, and Tencent ecosystems. Show less

- From the ground up, built the company’s marketing team and system.

- A strategic consulting project for market entry, cooperated with 5 international students from Fudan and Sasin.- Examined Thailand's new energy vehicle industry's policy environment, infrastructure, competitive product analysis, and market characteristics to identify product opportunities.- Conducted consumer surveys and expert interviews to understand customer needs and usage scenarios. Transformed these insights into design elements for new product development.- Performed… Show more - A strategic consulting project for market entry, cooperated with 5 international students from Fudan and Sasin.- Examined Thailand's new energy vehicle industry's policy environment, infrastructure, competitive product analysis, and market characteristics to identify product opportunities.- Conducted consumer surveys and expert interviews to understand customer needs and usage scenarios. Transformed these insights into design elements for new product development.- Performed comparative analysis of potential solutions to provide product development recommendations that align with local market demands. The final project outcomes were highly recognized by the client (BYD). Show less

1. Led market and sales management in Guangdong, doubling annual sales from 500 million to 1 billion yuan through strategic growth initiatives.2. Championed the adoption of new energy vehicles, liaising with local government agencies for product admission, and spearheaded over 100 tender projects, securing bids worth more than 1.6 billion yuan.3. Analyzed customer behavior, regulatory compliance, technical standards, and competitor insights to devise product marketing strategies… Show more 1. Led market and sales management in Guangdong, doubling annual sales from 500 million to 1 billion yuan through strategic growth initiatives.2. Championed the adoption of new energy vehicles, liaising with local government agencies for product admission, and spearheaded over 100 tender projects, securing bids worth more than 1.6 billion yuan.3. Analyzed customer behavior, regulatory compliance, technical standards, and competitor insights to devise product marketing strategies, introducing over 10 new models to the market successfully.4. Crafted and implemented comprehensive digital marketing strategies (PPC, SEO, email marketing, social media), generating 40% of business leads through online channels.5. Orchestrated events such as product launches, tech symposiums, and automobile expos, synergizing with online campaigns to deploy integrated marketing communication strategies that boosted efficiency and enriched customer experiences.6. Formulated and executed CRM strategies to delve into customer data, uncovering insights into the customer lifecycle for targeted marketing efforts, significantly enhancing customer loyalty. Show less