Manage relationships with licensed partners, including Mondelez and Dunkin, ensuring licensed brand consistency and relevancy in the cereal aisleLead on the new Dunkin Cereal launch execution – managed numerous shifts due to COVID related challenges and met or exceeded performance thresholds

Supported the brand’s digital, social, and PR marketing campaign work and led the most successful Dr. Oz integration to dateDeveloped strategies to boost performance of Eucerin’s Baby line while driving top and bottom line growth

Led SunnyD’s NASCAR marketing strategy including social media, creative, public relations, and in-store executionStrategized how SunnyD consumer and NASCAR consumer align and adjusted targeting tactics accordingly

Worked closely with a cross-functional team of experts in the development and execution of marketing plan strategies – including customer marketing, new item launches, renovation initiatives, and margin management projectsNielsen lead for the Progresso Soup Team, responsible for analyzing a highly seasonal business and provide visibility to potential issues, competitive activity, possible opportunities, and trendsEffectively planned, managed, and tracked the spending of a $40 million dollar budget across four different businesses

Maintain accuracy of item data within all systems impacted by merchandising activities in addition to merchandise assortment grids and organization of vendor assetsWork closely with vendors to ensure launch quality, resolve issues with item set up, obtain images and sample assets for product display pages and circular placement

Responsible for recruiting, interviewing, orientating and managing volunteers Developed relationships with outside organizations to provide engaging service-based learning opportunities for students