Jessica Mackey

Jessica Mackey Email and Phone Number

Marketing Strategy at EY | Passion for creating a Sustainable Future @ EY
london, greater london, united kingdom
Jessica Mackey's Location
Milwaukee, Wisconsin, United States, United States
Jessica Mackey's Contact Details
About Jessica Mackey

Jessica Mackey is a Marketing Strategy at EY | Passion for creating a Sustainable Future at EY. She possess expertise in social media marketing, integrated marketing, digital marketing, social media, email marketing and 45 more skills. Colleagues describe her as "I highly recommend the awesome account skills of Jessica Shipman. I worked with Jessica for several years as an account manager while she was at MRM Worldwide. Her market knowledge and attention to detail have aided in keeping our company on schedule, on budget and target focused. I feel confident in recommending Jessica’s account management services. She is not only extremely detailed oriented, but a blast to work with, and always willing to take the time to discuss my concerns and respond to questions. Jessica is always going the extra mile and for that I am greatful." and "Jessica is a self starter who gets tasks done from A to Z without going over things repeatedly. She is smart, innovative, pleasant to be around and an all around go-getter. Anyone would do well to work with Jessica."

Jessica Mackey's Current Company Details
EY
Marketing Strategy at EY | Passion for creating a Sustainable Future
london, greater london, united kingdom
Website:
ey.com
Employees:
296502
Jessica Mackey Work Experience Details
  • Ey
    Marketing Strategist - Consumer, Assistant Director
    Ey Feb 2024 - Present
  • Women And Climate
    Milwaukee City Lead
    Women And Climate Sep 2023 - Present
    Started Milwaukee Chapter of Community Organization. At Women and Climate, we create a safe space for individuals to share best practices, ask questions, discuss ideas, and create new solutions. Everyone can work in climate no matter their current role and we seek to help women understand how they can make an impact. To work in climate and take climate action, you don’t need a special degree and you and you don’t need to switch your job. Everyone can work in climate today.
  • Zero Km Consulting
    Principal + Founder
    Zero Km Consulting Jun 2023 - Present
    We are a marketing and education consultancy for a resilient future.
  • Mrm
    Management Supervisor
    Mrm 2021 - Jun 2023
    Verizon B2B - Manage $4M Customer Relationship Management Strategy program, senior client relationships, and budget. Lead the Enterprise Demand Generation and Loyalty and Retention lines of business. Develop and manage new internal process for content and messaging strategy, creative development, Marketo implementation and QA, monthly reporting, and testing and optimization plans.Forest Stewardship Council - Manage global strategy, redesign, and development of new global website. Initial results indicate 36% increase in return visitors, 61% increase in pages per session.BCG X and CO2 AI– Manage global launch of new, digital innovation arm of BCG with integrated campaign focused on technology and AI solutions to answer sustainability challenges. Develop and launch global advertising campaign with event and sales enablement support.Sustainability: Internal expert on sustainability issues, member of McCann Global Sustainability Practice and IPG Sustainability Allies. Work with senior leadership to establish office sustainable practices and grow this line of business for the agency.
  • Self
    Marketing And Brand Director
    Self Nov 2017 - Jun 2023
    Developed and executed new brand and social media strategy for Things Remembered. Managed integrated marketing launch; drove a 16% increase in conversions in first week.Digital Marketing Director for Design West. Established new brand voice and creative campaign, developed digital marketing plan and media budget, worked with partners to execute integrated campaign.Brand Director MedAnswers a digital healthcare startup. Utilized storytelling and social advertising to drive online sales and app downloads, driving 200% increase social followers and 150% increase in engagement rate. Increased reach across digital platforms, managed influencer outreach and partnerships.Developed brand and marketing strategy for Local Voices Network, a nonprofit partnered with the MIT Media Lab to elevate unheard voices to drive policy change.Marketing Director for Essential Partners and Florida Dreamcatchers. Managed all marketing, donor relations, and fundraising efforts; provided strategic growth recommendations for organization, including how to streamline data inputs and communication outputs.Acting as Brand Director for healthcare tech startup company, FertilityAnswers. Utilized storytelling and Facebook advertising to drive online sales and app downloads, establish brand presence across digital platforms, managed influencer outreach efforts and marketing partnerships vendor, as well as worked cross-discipline to establish consistent brand.
  • Paradise Advertising, Digital & Entertainment
    Vp, Social Media Strategy
    Paradise Advertising, Digital & Entertainment Nov 2014 - Nov 2017
    Tampa/St. Petersburg, Florida Area
    Led client strategy and new business acquisition for all social media and digital efforts. Internal subject matter expert.Managed and mentored team of four to drive ongoing content development, community growth, client management, monthly reporting, campaign budgets, and crisis management.Developed and managed social influencer campaigns to drive reach and build advocacy.
  • Cronin And Company
    Social Marketing Manager
    Cronin And Company 2013 - 2014
    Hartford, Connecticut Area
    Led and developed social and digital content strategies for multiple clients across the healthcare, financial, advertising, and transportation sectors. Utilized Radian6, Google, Facebook, and LinkedIn Analytics to provide comprehensive social and demographic analytics and insights.
  • Cheti
    Founder & President
    Cheti May 2010 - Nov 2013
    Washington, Dc
    Non-profit organization dedicated to creating opportunity for impoverished children in Tanzania through education. Nominated as 2012 Regional Finalist for Best New Charity in the Stay Classy Awards.Led fundraising strategy and new donor acquisition, encouraging the sponsorship of 93 nursery and primary students. Supported the development and purchase of new land, classrooms, buses, and resources for partner schools, impacting over 1,500 individuals within the community. Managed budget, internal and external communications, corporate and foundation partners, and supervised nine team members. Developed marketing strategy and executed social media, digital, email, SEO, SEM (including our $10,000 monthly Google Ad Grant), and event marketing efforts for raising funds; $90,000
  • Akqa
    Contract Account Executive
    Akqa Apr 2012 - Dec 2012
    Washington, Dc
    Managed the production of the FlyDelta mobile application, including IA and design process.Analyzed and resolved API and bug issues in collaboration with iOS developers, QA team, and clients.
  • Cnfa
    Marketing And Comm Specialist
    Cnfa Jul 2011 - Mar 2012
    Washington D.C. Metro Area
    Managed all marketing activities for agricultural international development organization. Established a brand identity, and established mission and vision. Created brand strategy for global team to rally behind. Solidified process to amplify global programs’ successes and impacts across multiple global markets to drive new business and foundation grants.Designed and managed communications plan; including production of all public relations, internal and external communications, email marketing, social media, and print material to properly communicate brand message to donor contacts and international development community at large.
  • Mrm Worldwide
    Senior Engagement Manager
    Mrm Worldwide May 2007 - Sep 2010
    New York, Ny
    Accounts: Intel B2B, Smirnoff Global and US, Captain Morgan US, Zacapa Rum GlobalSelected as one of 20 participants in MWG brand-strategy training program: winner of final case study by global board of directors, 2009.Recognized by Intel clients as esteemed “Global Intel Superstar”, 2008, 2009. BuiltclientrelationshipsfortwonewlyacquiredDiageobrandsandstructuredcollaboration processes amongst multiple agency partners. Developed strategic insights and wrote creative briefs for campaign platform development and digital media production needs.Managed brand's social media presence, building and maintaining content and messaging roadmaps, as well as managing $1M Facebook ad campaign across multiple global markets. Planned communication and content strategies for Global Email Relationship Management program across six global markets; optimized based on audience segmentation results. Developed communications plan to support the launch of Captain Morgan mobile "Voicemail Prank" campaign, achieving 250K engagements in 3 months.Managed conceptualization, development, and localization of multiple global campaign and product launches; supported through print, OOH, and online media across four regions.Managed a $1M online engagement media program, working with third party media to create brand experiences for the niche target audience to engage.Provided client services to Global and US brand managers; managing production budgets, schedules, communication plans, daily status calls, and competitive analysis.

Jessica Mackey Skills

Social Media Marketing Integrated Marketing Digital Marketing Social Media Email Marketing Marketing Digital Strategy Advertising Marketing Strategy Online Advertising Fundraising Strategic Planning Nonprofits Management Strategic Communications Content Strategy Public Relations Social Entrepreneurship Brand Management Competitive Analysis Marketing Communications Project Management Nonprofit Management International Development Seo Corporate Communications Entrepreneurship Analytics Start Ups Strategy Facebook Blogging Digital Media Brand Development Event Planning Interactive Marketing Educational Program Design Non Profits Crm Strategic Partnerships Team Building New Media Creative Strategy B2b Sem Online Marketing Creative Direction Mobile Marketing Direct Marketing Social Networking

Jessica Mackey Education Details

Frequently Asked Questions about Jessica Mackey

What company does Jessica Mackey work for?

Jessica Mackey works for Ey

What is Jessica Mackey's role at the current company?

Jessica Mackey's current role is Marketing Strategy at EY | Passion for creating a Sustainable Future.

What is Jessica Mackey's email address?

Jessica Mackey's email address is je****@****mrm.com

What is Jessica Mackey's direct phone number?

Jessica Mackey's direct phone number is +138633*****

What schools did Jessica Mackey attend?

Jessica Mackey attended Virginia Tech, University Of Central Florida.

What are some of Jessica Mackey's interests?

Jessica Mackey has interest in Children, Skiing, Craft Beers, Economic Empowerment, Yoga, Exploring, Traveling, Education, Reading, Poverty Alleviation.

What skills is Jessica Mackey known for?

Jessica Mackey has skills like Social Media Marketing, Integrated Marketing, Digital Marketing, Social Media, Email Marketing, Marketing, Digital Strategy, Advertising, Marketing Strategy, Online Advertising, Fundraising, Strategic Planning.

Who are Jessica Mackey's colleagues?

Jessica Mackey's colleagues are Wendy Ling, Shantal Caballero García, Sanjana V., Amla Varghese, Jacqueline Cooper, Nygil Joseph, Harsh Moman, Pspo™ I, Csm®.

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