Jessica Maissonet Email & Phone Number

New York, Ny, Us

Planned, developed, and executed comprehensive go-to-market strategies to drive customer acquisition, and brand recognition gains.• Led and executed a successful CMS migration by collaborating with internal stakeholders, external developers, designers, and content leads to deliver a streamlined experience for over 500k unique users per month.• Oversaw digital presence relaunch, by working cross-functionally to reimagine the organization’s approach to web design, storytelling, and engineering, resulting in a 45% increase in overall web traffic, and a 41% increase in MQLs.• Developed direct-to-consumer outreach strategy, and multi-channel tactics for Spotlight Learning events, delivering over 7k event attendees and over $300k in revenue.

Greater New York City Area

Drove customer acquisition programs that built awareness and understanding of flagship products and tools among influential members of the edtech community.• Led the rapid expansion of Edu OnAir online event series to deliver critical product training and thought-leadership content, leading to 204.1k live views and 153.5k on-demand views across 57 countries. • Designed sponsorships program, which governed and enhanced partnerships with organizations throughout North America, leading to an amplified customer base of 575k decision-makers and leaders. • Partnered with agencies and cross-functional product teams to create, update, and distribute critical materials as part of the Google Workspace rebrand launch, including 375 assets in 30 languages, across web, video, and print. • Developed and implemented speaker training program for executives and regional leads, facilitating the storytelling framework and consistent narratives for teaching and learning focus areas.

Greater New York City Area

Managed planning, execution, and delivery of 125+ creative projects per month, including physical production, research initiatives, websites, and global multi-platform advertising campaigns. • Collaborated with agencies, on-screen talent, graphic designers, photographers, and copywriters to build the first ever in-house creative agency, under supervision of Senior Creative Director. • Ensured successful production of multi-language sales enablement toolkits, which helped generate over $118MM in revenue per year, in addition to strengthening cross-divisional relationships. • Oversaw the development and production of the “One Scholastic” global campaign, uniting all product narratives, and leading to 52% increase in customer engagement across all channels.

Greater New York City Area

Led the development and user adoption strategy for key product launches, including naming, messaging decks, research, and campaigns. • Developed web-based modular enablement toolkit for marketing, creative and sales teams, generating yearly savings of $100k in marketing and sales budgets. • Created and delivered product launch training for both local and regional sales teams, contributing to an average of $75MM in new revenue per year.• Directed successful launch of the “Whole School Transformation Contest” resulting in 236% increase in engagement across all channels, and the delivery of enhanced tools to underserved students and guardians.

Greater Los Angeles Area

Researched and wrote relevant feature stories for gaming, film, and entertainment audiences. Conceptualized, developed, and edited video content, logos, and press kit materials to establish brand identity. • Engineered and designed site architecture for a successful launch, which attracted over 10K unique visitors in the first month.• Negotiated and secured exclusive interviews, assets, and review materials.• Established relationships with media outlets and digital marketing studios leading to ongoing collaborations and increased visibility.

Greater New York City Area

Enhanced and developed affiliate marketing partnerships and promotional opportunities. Collaborated with sales team to provide market intelligence and support. • Negotiated client entertainment experiences with network partners, including ViacomCBS, NBCUniversal and Turner broadcasting, significantly contributing to $22M in yearly sales.• Enhanced relationships with agencies and internal teams to develop a reliable CRM system.• Fulfilled advertiser allocation requests and provided updates in order to ensure client satisfaction and an 81% rate of contract renewals.