Jessica Marabella

Jessica Marabella Email and Phone Number

Content Marketing Manager @ Virtual Field
San Diego, CA, US
Jessica Marabella's Location
Los Angeles Metropolitan Area, United States, United States
About Jessica Marabella

I am a communicator passionate about people, purpose, and creating synapses between the two.With two decades of communications experience and organizational storytelling, I have refined my ability to craft and implement data-informed strategic communication plans that resonate across audiences and channels. My expertise is leveraging various communication channels to deliver clear, compelling messages that inspire and inform audiences.My career has been marked by a consistent track record of working collaboratively with cross-functional teams to define and execute communication strategies that drive engagement, alignment, and organizational success. As a trusted advisor to senior executives, I lead with influence, ensuring that communication initiatives are aligned with business objectives and foster a culture of transparency and trust.

Jessica Marabella's Current Company Details
Virtual Field

Virtual Field

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Content Marketing Manager
San Diego, CA, US
Jessica Marabella Work Experience Details
  • Virtual Field
    Content Marketing Manager
    Virtual Field
    San Diego, Ca, Us
  • Freelance
    Freelance Writer
    Freelance Jan 2014 - Present
    Manage content calendars for a portfolio of clients and execute content strategy in the form of social media management, website management, blog copywriting, and public relations.Interview industry thought leaders to create case studies and leader profiles.Client industries include healthcare, education, special events, technology, marketing, personal branding, corporate consulting, stationery solutions, and sound engineering.Manuscript editing and publishing support.
  • Civicplus
    Director Of Content And Communications
    Civicplus Aug 2021 - Sep 2024
    Manhattan, Kansas, Us
    • Direct corporate and internal communications execution, including multi-channelcommunications, training, and process instructions for all marketing initiatives.• Manage a public relations and integrated marketing agency partner's earned media, publicrelations, and creative content creation efforts.• United and empowered the talents of a ten-person international creative team to successfullyexecute 60 multi-channel campaigns every two weeks that support thousands of marketingleads per month that convert into sales opportunities, supporting the business's aggressiverevenue goals.• Develop and execute internal and external communications for eight mergers andacquisitions, including press release distribution, employee announcements, mediaengagement, and client communications.• Create internal and keynote presentations for executives and other corporate leaders.• Manage corporate communications and public relations strategy and oversee collaborativeexecution from internal team members and external agency partners.• Build crisis communication strategy with cross-departmental team and executive leadership.• Execute a waterfall communication strategy for all company-wide announcements, includingmanager communications and training and staff communications via Slack, email, companynewsletter, internal training platform, and other relevant networks.• Built a brand identity that supported CivicPlus’ growth into a leader in the governmenttechnology SaaS space as it grew its customer base by 480% over six years.• Manage social selling platform ReadyforSocial and its social content strategy.• As a member of the company’s Diversity, Equity, Inclusion, and Belonging Committee forover three years, I created a mentorship program to support career development and growthopportunities for staff in traditionally marginalized groups.
  • Civicplus
    Media And Communications Manager
    Civicplus Jan 2019 - Aug 2021
    Manhattan, Kansas, Us
    • Elevated editorial, social media, public relations, thought leadership, and advertising plansfor seven software products, supporting the department's achievement of 110% of the 2020lead goal.• Implemented an agile creative development process and increased team productivity by 40
  • Civicplus
    Technical Writer
    Civicplus Aug 2016 - Jan 2019
    Manhattan, Kansas, Us
    Write and develop paid and organic social media, white papers, fact sheets, brochures,internal training documents, banner advertisements, Google AdWords content, checklists,press releases, case studies, blogs
  • Pomco Group
    Manager, Business Development Administration
    Pomco Group Jun 2016 - Aug 2016
    Syracuse, Ny, Us
    Managed a team of three business development specialists to produce sales proposals andtrack quantitative metrics associated with proposal responses and win-loss ratios.
  • Pomco Group
    Marketing & Communications Specialist
    Pomco Group Nov 2013 - Jun 2016
    Syracuse, Ny, Us
    • Managed the development of corporate content, sales, and marketing materials.• Ghost-authored articles for POMCO executives published in regional and national businesspublications.• Created thought leadership content for a lead-generation campaign targeting over 6,000prospects.
  • Pomco Group
    Account Manager
    Pomco Group May 2010 - Nov 2013
    Syracuse, Ny, Us
    Responsible for the overall management of Health Benefit Plan accounts, working directly with clients' administrative staffs to provide plan recommendations based on plan analysis and to support new business opportunities.
  • Eric Mower And Associates
    Senior Account Executive
    Eric Mower And Associates May 2008 - Apr 2010
    Syracuse, Ny, Us
    Managed integrated accounts, including Motorola EMb and Transitions Optical, with budgetsexceeding $1 million.
  • Mark Russell & Associates
    Account Executive
    Mark Russell & Associates 2005 - 2008
    Managed B2B and B2C accounts, including Oakwood, Schering-Plough, and FedEx Kinko’s.

Jessica Marabella Education Details

  • S.I. Newhouse School Of Public Communications At Syracuse University
    S.I. Newhouse School Of Public Communications At Syracuse University
    Advertising
  • University Of Rochester
    University Of Rochester
    English

Frequently Asked Questions about Jessica Marabella

What company does Jessica Marabella work for?

Jessica Marabella works for Virtual Field

What is Jessica Marabella's role at the current company?

Jessica Marabella's current role is Content Marketing Manager.

What schools did Jessica Marabella attend?

Jessica Marabella attended S.i. Newhouse School Of Public Communications At Syracuse University, University Of Rochester.

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