• Manage the retailing of products in the store including ordering and merchandising.• Ensure interaction with guests while also hosting guests for wine tastings. • Provide training of all staff in guest relations, problem resolution and issue escalation.• Monitor inventory levels of products and participate in wine and merchandise inventory counts.• Ensure proper execution of retail procedures, cash management and financial accountability.• Ensuring strong customer service is provided to all new and returning guests. • Oversee the staffing of personnel• Creating strong relationships with key consumers and industry leaders.• Actively involved in recruiting and training new tasting room staff.• Listen to product feedback from customers and work to create a highly desirable mix of products