As a senior at the University of Wisconsin-Madison, majoring in Retail and Consumer Behavior Marketing with certificates in Entrepreneurship and Digital Studies, I have built a strong foundation in understanding consumer behavior, branding, and digital marketing strategies. My experience spans various facets of public relations, social media marketing, and brand development through roles with industry leaders such as Purple PR, We are BMF, Ruff Communications, and Miami Swim Week.During my time at Purple PR, I worked for high profile beauty brands like Makeup by Mario and Refy. My diverse roles in the Beauty, Fashion and PR industries have sharpened my skills in media relations, social media management, and content creation. Whether I was managing digital strategies for jewelry at Shawn Warren or assisting with client media reports at BMF, I thrived in dynamic environments that allowed me to merge my passion for fashion and communications.In addition to my professional experience, I founded Who’s That Girl? LLC, a jewelry brand, where I oversee product development, marketing, and financial management. I am also the co-founder of Badgers Against Hate, a club recognized in publications such as The Washington Post, where we raised over $30.5K to support our cause.I’m passionate about driving creative solutions and building meaningful connections through innovative strategies. Let’s connect if you’re interested in collaboration or networking!