At Schwickert's Tecta America, I proudly lead our marketing initiatives, managing both internal and external strategies across all locations. My role encompasses overseeing the full spectrum of our branding, advertising, and marketing strategies, enhancing engagement opportunities, and nurturing my growing marketing team.In collaboration with leadership and department managers across each branch, I offer insights on marketing and advertising prospects. My responsibilities include strategizing, budgeting, and executing selected tactics. I am also tasked with analyzing the outcomes, sharing key performance indicators, and evolving our department and company strategies.My expertise extends across various marketing channels, from social media and digital campaigns to traditional methods like television and print. I oversee campaign planning, execution, and maintain ongoing vendor relationships. Additionally, I regularly update our website, optimizing our online presence through SEO.I am responsible for ensuring the availability and quality of marketing materials, such as project profiles, proposal packets, line cards, business cards, and brochures. My role involves coordinating with external video contractors for drone footage of projects and personally handling the photography and editing of project images.I play a key role in planning trade shows and home shows, ensuring we are well-equipped with necessary marketing materials, promotional items, and booth setups. I manage our inventory of promotional items and apparel for both internal and external use.Internally, I collaborate closely with Human Resources, focusing on our Employee Value Proposition. This includes managing an online store and traditional clothing orders to provide staff with access to branded attire. As the overseer of the Employee Engagement Committee, I plan internal contests and events, fostering a culture of appreciation and celebration within our team.

I served as the primary resource responsible for managing multiple MHC marketing and product research efforts related to corporate or individual product suite initiatives, simultaneously and at times, to meet aggressive timelines. While coordinating with the MHC Sales, Product Development and Customer Care teams to best serve MHC customers through effective sales and marketing communications, including PowerPoint presentations and other media forms, I managed the project life cycle for all assigned marketing projects, from initial research and development through testing and follow-up on a continuous improvement basis.I pland and executed email marketing campaigns for webinars, news announcements, surveys, product releases and more, including coordination with any external vendors hired to support digital marketing efforts.I coordinated with the Product Development team to manage the timing, customer communication and delivery of graphic updates, marketing campaigns and external-facing documents, specifically when associated with new product features and releases.

I structured marketing and communications strategies to exceed company goals by creating opportunities and analyzing results. I collaborated with leadership on updating company brand to a modernized and consistent look. I worked with departments across the organization to expand upon any communication and marketing opportunities.I managed communication through e-newsletters, email campaigns, printed newsletters, news releases, social media, advertisements, sponsorships, company website and company intranet site. I led social media, social recruiting strategies and all content creation for social media.I oversaw the event coordination team through the planning and implementation of every event by managing budgets and all marketing strategies.I worked with contract videographer to complete various projects to highlight the company, the industry and our employees to enhance our brand and product loyalty across internal and external audiences. I also used Adobe Suite to edit pictures and to design advertisements and promotional materials.I worked with leaders throughout the company to plan and carry out the T.I.E. Program and the company internship programs, including the program schedule, any extra participation events and logistical items like housing. I also led the interns throughout their internship to ensure their experience is whole and well-rounded.Member of many organizational committees, including: Events team, Onboarding & Retention team, Rewards & Recognition team, Connectivity team and Donations committee.

While at the New Ulm Area Chamber of Commerce, my main project was planning the Taste of New Ulm. For this event, I worked with participating businesses by creating event guidelines, which also led to business agreements. I planned the entirety of the event; everything from logistics to the marketing. I designed advertisements, posters, flyers and brochures for the event to gain traction and attention. I managed the public relations for the Taste of New Ulm by appearing on KEYC Regional Spotlight for event and I wrote news releases to be sent out to digital, print and televised media across the Midwest. I used Adobe Suite to design the lanyard for attendees. I worked with a designer to create the Taste of New Ulm logo. During the event, I managed the Taste of New Ulm hashtag and the live blog.Throughout my internship, I updated and promoted multiple Facebook pages. I obtained many followers and raised awareness for events and businesses. I created multiple media lists for local and national radio stations, newspapers, television stations, magazines and blogs. I captured and edited pictures from Leadercast and other communication and Chamber events.

At Morgan Creek Vineyards, I wrote news releases and create strategic communications and marketing plans. I put together news letters and secured mailing lists for subscribers by organizing customer databases. I updated the Morgan Creek Vineyards facebook page with pictures, event updates and posts. I collaborated with Voyager web in the developing of the company website. building of the company website.

At the Iowa State Athletics Communications Department, I handled media relations for Iowa State Athletics; specifically for Iowa State Wrestling. I used Adobe Suite to create media guides and dual notes. During games/matches, I completed live stats and match-by-match results. The highlight of my internship was working at the Big 12 Conference Wrestling Championships, which was hosted at Iowa State. In addition, I wrote feature stories on Iowa State wrestlers and previews for upcoming matches, which was featured in print and on cyclones.com.