I’m a seasoned marketing leader with a passion for everything brand—from honing in on the perfect identity, to developing and executing the best strategy to deliver a meaningful story. Today, I lead a team of talented marketers and copywriters focussed on connecting Redbrick and its portfolio with the world. From brand ideation and content strategy to complete website creation and end-to-end marketing plans, we work hard to get the right story to the right audience. My path to marketing was not a traditional one. I completed my BA in English because I love exploring the world and its people through stories. That love of stories eventually led me to content marketing, albeit in a roundabout way. What started as a passion for connecting people with books through—you guessed it—storytelling, grew into a love of marketing. Afterall, the foundation of good marketing is an impactful story and someone who needs to hear it. After over ten years in marketing and 15 in tech, my areas of expertise include leadership, brand development, SEO & content strategy, cross-functional marketing, omni-channel marketing strategy, data analysis, public relations & communications, and project management.