Jessica Neese Email and Phone Number

Marketing communications lead for overall strategy, content programming and deployment of direct-to-customer emails• Assists the e-commerce team in building a yearly editorial calendar to maintain current sales volume and grow potential sales opportunities• Works cross-functionally with departments on key business initiatives to create strategies to increase revenue via the email channel• Delegates and mentors marketing communications team on email platform usage, best practices, reporting and troubleshooting, while monitoring email creation and providing directional feedback on overall creative and copy-writing as needed• Implements creative testing plans and recommends strategies to improve and strengthen the email channel based on analysis of testing outcomes• Holds quarterly reviews with ecommerce marketing team and leadership to provide updates, give recommendations and gain feedbackSpecial projects:• Project Hyperdrive - print management for vaccine card and needle sheets (part of USG kitting and storage initiative)• Annual Leadership Awards/National Sales Conference - Production and creative assets for virtual awards events

• Project Manager for both primary care and extended care business segments withinthe marketing department• Responsible for the development and execution of marketing collateral, including avariety of print and digital assets for integrated marketing campaigns• Collaborated with external creative agencies on strategy, creative direction, andbrand standards on various marketing projects• Managed annual marketing media plan, ensuring all assets were created anddelivered on time in accordance with budget and editorial calendar• Marketing lead for national trade show conferences, including overseeing boothdesign, liaising on-site logistics and leading sales representatives on conveying ourbrand messaging effectively• Worked cross-functionally with corporate real estate, general contractor andmarketing department to develop, plan and oversee the creation of the interactivecompany Vision Center while leading multiple work streams to ensure project wascompleted on time and within $1 million budget• Responsible for show flow, production, rehearsals and overall success of2017-2019 National Sales Conference awards dinner

•Direct point of contact for more than 30 pediatrician’s offices in Richmond area. Monitors effectiveness of company services and addresses customer concerns. Maintains strong customer relationships within local industry•Designs company marketing materials including pamphlets, posters, postcards, trade booth images and newspaper advertisements. Works with various company departments to create customized materials to drive initiatives•Schedules and organizes meetings, travel, conferences and department activities for the organization; assists in off-site vendor shows to network and build company sales.•Acts as project manager for special projects, including direct mailings, presentations and dissemination of information to staff and customers•Works closely with Marketing Team Leader to maintain brand, sales and company marketing goals to consistently drive marketing strategies.•Negotiates pricing with outside vendors to reduce overall spending.•Manages company social media through daily updates and monitoring of Facebook and Twitter accounts to grow online media presence.•Leader for 2011 overall branding initiatives. Develop and implement company branding style guide. Execute all brand innovations and create employee compliance to new brand.

Commercial Interior Design Firm•Generated over 30 new leads in ten months through online research and request for proposals (RFP’s)•Achieved $200,000 in new business through RFP submissions from clients such as George Mason University and Federal Reserve Bank of Richmond •Managed project for implementation of company’s Web site redesign •Assisted in delivery of core marketing materials, forms and tools •Responsible for Business Development Manager’s schedule/contacts•Charged with booking trade shows and preparing all related materials

• Account manager for clients such as Fannie Mae, Fidelity Bank and Countrywide• Update/maintain client database through Access • Generate monthly marketing reports for clients• Coordinate and submit contractor bids in timely manner • Responsible for all placement of advertising for department• In-house creation/design of postcards, brochures & flyers

• Effective management of new and existing clients-assisted in growing subscription base from 325 to 440 in 16 months.• Developed monthly restaurant leads resource in eight states • Extensive internet research, data entry, creation and distribution of reports • Selected, interviewed and hired two candidates for research assistant position• Worked w/sales manager to maintain subscriber base and customer satisfaction

Sales associates for alternative radio station. Also handled promotional events and general PR for the company.

Production assistant specializing in studio camera work, editing and overall nightly live news productions.