Jessica Olsen Email and Phone Number

I’ve always had a knack for problem solving and a pesky—though often rewarding—penchant for digging in deep. I geek out over each step of the process and love sharing what I find along the way. The inspiration for Primary Elements comes from these great loves. It’s a passion project in its truest sense. At its core, Primary embodies a culture of thoughtfulness, attention to detail, and making informed choices, which together create a sense of magic. It’s transformative stuff. I rigorously researched this proudly efficient formula by hand. Every product is carefully created and artfully packaged, because I believe in elevating every aspect of the process, from the very first glimmers of a new idea to a product’s on-the-shelf new life. I am committed to creating things we’re proud to stand behind and excited to share with the world.

Fascinated by Everything is an arts production company on a mission to reimagine how people experience music, technology, virtual reality, and the most fundamental human desire—the need to connect.As a key contributor, I worked across all teams, driving and enabling the growth of the business. I led mission-critical, cross-functional efforts, delivered objective analysis and insights, incubated new ideas, and executed strategic initiatives. This enabled us to launch new products, unlock new revenue opportunities, and revolutionize fan experiences through innovative technology and design.Highlights:• Developed comprehensive financial models and compelling business plans to attract potential investors and secure crucial financing. Conducted in-depth financial analysis and developed pricing strategies to optimize profit margins and drive financial success.• Built and scaled operational infrastructure, designing business systems and processes that allowed our brand to thrive.• Collaborated closely with stakeholders to define a clear vision, mission, and business objectives, ensuring alignment and strategic direction.• Leveraged data and analytics for strategic planning, defining operational success, and articulating our unique value proposition in a rapidly evolving entertainment landscape.• Fostered a culture of high performance, recruiting and developing top talent, and cultivating a positive work environment driven by collaboration and accountability.

Expanding upon my transformative experience as COO of Mondo, I had the privilege of collaborating once again with Justin Ishmael to create ISH (justinishmael.com). This partnership brought together his visionary creativity and my strategic thinking and operational expertise, resulting in a powerful combination that fueled growth and innovation. With a shared passion for turning ideas into reality, we harnessed our collective strengths to bring innovative concepts to life and drive the success of the brand.*Highlights:*- Championed the design and production of cut-and-sew custom sports merchandise for an independent wrestling club affiliated with New Japan Pro-Wrestling (NJPW). - Led cross-functional teams comprising designers, developers, and content producers, ensuring seamless collaboration and delivering product releases with impeccable timing and within budgetary constraints. With clear project timelines and milestones, ensured successful project execution.- Spearheaded the implementation of performance metrics, setting challenging goals, establishing measurable outcomes and fostering a culture of focus, accountability, transparency, and continuous improvement within the organization.- Leveraged audience research, user experience optimization and data analytics to inform decision-making, and enhance product performance.- Expertly negotiated contracts and developed Scope of Work documents for vendors, aligning digital initiatives with business goals and strategies.

As Chief Operating Officer from the brand’s infancy, I led marketing campaigns and acquired licenses, opened an art gallery and launched a toy line, started a record label, instituted an annual convention, and successfully grew a small nostalgia brand into a cult phenomena and multi-million dollar business.Highlights:- Built a multi-million dollar brand in three years through strategic business identification and negotiation with major motion picture studios.- Cultivated client relationships and corporate partnerships, delivering exceptional creative and digital marketing solutions for prominent studios.- Led collaborative planning sessions, aligning stakeholders and defining product roadmaps.- Established scalable infrastructure and streamlined processes across Finance, HR, Operations, and Creative teams.- Oversaw the strategic planning, development, and management of an art gallery and annual convention.- Successfully completed a six-figure construction project for an art gallery, ensuring timely execution and adherence to budgetary constraints. Led collaboration with contractors, architects, and stakeholders to deliver a visually stunning and functional space.Skills:- Strategic Business Identification and Negotiation- Client Relationship Management- Collaborative Planning and Stakeholder Alignment- Infrastructure Development and Process Streamlining- Project Management- Financial Management and Budgeting- Operations Management- Construction Project Oversight

As the Distribution Associate for the newly formed film distribution arm of the Alamo Drafthouse Cinema, I provided marketing, advertising, and consulting services for the debut theatrical release of Four Lions, which was named one of Time Magazine's "Top 10 Films of the Year." Despite facing extremely limited budget and time constraints, I developed and executed a theatrical marketing program specifically tailored for the online and experiential marketing space.

Managed and inspired a team of 8-10+ up-and-coming creative professionals at the associate to director level specializing in art direction, illustration, graphic design, and photography. Primary clients included Chronicle Books, Sweet Leaf Tea, Ogilvy & Mather, Stussy, Time Inc., Nike•Partnered with clients across industries to determine project scope and overall success.•Provided research and strategic advice on the overall viability of prospective engagements.•Created project plans and timelines to track progress and manage approvals process.•Assigned team members to projects and provided creative leadership to outsourced talent.•Researched and reported on e-commerce platform options that focus on servicing artistic and creative sellers.•Set up online storefront via Shopify and managed the collaborative technical, creative, design, and data work to make it a success.•Researched content for studio blog and social media accounts.•Managed studio productivity, workflow, marketing, and collaboration tools including Google Workspace (formerly G Suite) and AdWords to ensure efficient and effective communication streams.•Produced in-house events and SXSW activations.

- Developed and executed national brand strategies for Nau and Horny Toad resulting in cohesive brand identities and increased brand recognition.- Led the development of Nau's compelling story, ensuring consistent and impactful messaging across press, pitch decks, speaking engagements, website copy, email, and social media.- Implemented a comprehensive communications and marketing strategy that authentically represented Nau's work in diverse geographic environments- Set goals for communications and marketing strategies, consistently measuring progress using data and analytics to drive engagement, revenue, and sales growth.- Led communications strategy for key launches and events, effectively disseminating Nau's news and activities to maximize public awareness and engagement.