Jessica Pickering Email and Phone Number
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As the Tourism Marketing Manager at Seminole County Government, I have played a key role in shaping the Orlando North brand by establishing strong relationships with industry partners, influencers, and content creators. I helped develop our brand’s voice, ensuring that all content—from marketing campaigns to social media posts—aligns with our unique identity while promoting Orlando North's diverse attractions and natural beauty.I lead Orlando North's digital media strategy, creating engaging content—video, photos, and written pieces—to promote local businesses and tourist attractions. I manage our marketing partnerships and write copy for social media posts, blogs, newsletters, and press releases. By analyzing our data over the past three years, we've measured a 32% increase in brand recognition since I began. My creative approach to project management and communications has ensured that our strategies drive results and support our organization’s goals.When I'm not working, I'm probably getting lost in a fantasy novel, hiking, or taking photos with my friends (or of my cat.) I've had a passion for photography for over 15 years and have always found inspiration in documenting the little moments of my life. I also enjoy exploring new places and immersing myself in different cultures. New York City was my latest adventure and I'm looking forward to checking off more places on my bucket. I hear Scotland calling my name!I'm always open to new opportunities and collaborations. If you're interested in discussing marketing strategies, destination marketing, or want suggestions on things to do in Orlando North, feel free to connect with me!
Seminole County Government
View- Website:
- seminolecountyfl.gov
- Employees:
- 720
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Tourism Marketing ManagerSeminole County Government Oct 2021 - PresentMy role involves leading digital marketing campaigns and crafting a strong brand voice for Orlando North. Promoted within my first year, I was tasked with driving successful campaigns. According to a 2022-2023 Visitor Study by Downs & St. Germain, our social media advertisements reached 32% of surveyed travelers in Orlando North.Writing is at the core of my work, whether I'm crafting press releases, newsletters, or blogs. I also create and curate other types of content, like short- and long-form videos and photography, tailoring them to engage our target audience. Using data analytics, I track content performance and adjust strategies to maximize engagement and improve conversion rates.Managing community engagement initiatives and building relationships with county government officials and tourism partners are also part of my responsibilities. I collaborate with influencers and brand advocates to co-create content, leveraging their reach to boost brand recognition. This approach has led to significant increases in brand awareness and visitor engagement, contributing to the economic growth of Orlando North.
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Tourism Marketing CoordinatorSeminole County Government Nov 2020 - Oct 2021
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Marketing Account ManagerTravel Media Group Feb 2019 - Sep 2020Maitland, FlExperienced Account Manager skilled in creating and strategically scheduling corporate content on website and social media platforms, managing digital marketing services for over 170 agency clients, and consulting with clients on the execution of marketing tactics including digital media strategy, campaign management, and reputation management. Collaborates with cross-functional teams to ensure projects are completed on time and any issues are resolved quickly. Proficient in generating reports and audits and translating trends for clients to enhance the performance of their social media and digital marketing services. -
Leasing ManagerSteadfast Management Company Aug 2017 - Jan 2019Birmingham, Alabama AreaDemonstrated effective leadership by overseeing and motivating a high-performing leasing team, optimizing their productivity, and fostering a collaborative environment that contributed to achieving and exceeding leasing targets. Oversaw leasing process, conducted property tours, managed new sales leads, and negotiated leases with strong interpersonal and communication skills. Analyzed local market research to maintain competitive rental rates and suggest pricing adjustments. Enhanced tenant satisfaction with retention programs and events, while also managing marketing efforts to attract new tenants.
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Guest Service AgentHomewood Suites By Hilton Feb 2017 - Jul 2017Birmingham, Alabama AreaRegistered and processed guests, providing warm and efficient hospitality throughout their stay. Diligently accommodated guest requests, delivering exceptional service both in person and over the phone. Maintained seamless communication with hotel staff to ensure the prompt availability and readiness of guest rooms. Demonstrated leadership by overseeing hotel operations in the absence of managers, upholding high standards of guest satisfaction and service excellence. -
Imax Assistant Manager/ ProjectionistMcwane Science Center Feb 2013 - Oct 2016Birmingham, Alabama AreaManaged theater projections and procedures, maintaining top-quality performance for diverse educational and entertainment screenings. Supervised a customer-centric theater team, promoting a positive work environment and actively marketing McWane Science Center programs and events to visitors. -
Event AssistantBecky'S Brides Jun 2015 - Jun 2016Birmingham, Alabama AreaCollaborated with the wedding planner to flawlessly execute day-of events, ensuring seamless operations and exceptional guest experiences. Attended to the specific requests and needs of newlywed couples and their families, providing attentive and personalized service. Liaised with vendors and venues to coordinate the timely delivery of services and supplies, ensuring a stress-free event. Played a key role in the meticulous setup of tables, chairs, and decorations, meticulously following floor plans for a visually stunning event. Assisted in the seamless coordination of both ceremony and reception festivities, contributing to unforgettable wedding celebrations.
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Social Media InternRed Mountain Entertainment May 2015 - Jun 2015Birmingham, Alabama AreaConducted comprehensive research to identify trending topics and content opportunities within the music and entertainment industry. Skillfully managed and reviewed advertising campaigns on Facebook and Twitter, optimizing their effectiveness. Curated and managed content for various social media clients' channels. Swiftly responded to inquiries via email, Facebook, and Twitter, enhancing customer interaction and engagement. -
Theater Operations/Disney College ProgramWalt Disney World Aug 2014 - Dec 2014Orlando, Florida AreaEnsured a warm and enjoyable experience for guests as they entered each attraction, consistently delivering outstanding customer service. Effectively managed and directed large crowds, prioritizing safety by ensuring proper crowd flow and eliminating unsafe conditions. Maintained the cleanliness and overall upkeep of theaters, contributing to a seamless guest experience. Assisted guests in making informed decisions about their vacations, providing valuable recommendations for Disney offerings and enhancing their overall experience.- Successfully completed the Exploring Guest Service Leadership Class with Disney University
Jessica Pickering Skills
Jessica Pickering Education Details
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Communication Management
Frequently Asked Questions about Jessica Pickering
What company does Jessica Pickering work for?
Jessica Pickering works for Seminole County Government
What is Jessica Pickering's role at the current company?
Jessica Pickering's current role is Tourism Marketing Manager @ Seminole County Gov. | Digital Marketing, Content Strategy, Communications Management.
What is Jessica Pickering's email address?
Jessica Pickering's email address is je****@****oup.com
What is Jessica Pickering's direct phone number?
Jessica Pickering's direct phone number is +120547*****
What schools did Jessica Pickering attend?
Jessica Pickering attended University Of Alabama At Birmingham.
What skills is Jessica Pickering known for?
Jessica Pickering has skills like Customer Service, Leadership, Microsoft Office, Management, Photography, Social Media, Microsoft Excel, Adobe Illustrator, Digital Marketing, Event Planning, Sales, Customer Relationship Management.
Who are Jessica Pickering's colleagues?
Jessica Pickering's colleagues are Maureen Long, Scott Brooke, Meghan Imirie, Albert English, Marcel Mitchell, Troy Todak, Tony Harrison.
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Jessica Pickering
Risk Intelligence Analyst For Africa / Americas At Emergent Risk InternationalGreater Seattle Area3fpri.org, peacecorps.gov, emergentriskinternational.com1 +142544XXXXX
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