Jessica Richardson Email and Phone Number

• Managed creative and production aspects of TV, radio, and digital video/audio advertising for The Home Depot, working directly with creative agencies.• Ensured creative concepts are on brief and consistent with The Home Depot brand and marketing strategies. Partners with Merchandising, Advertising and Marketing internal partners to ensure creative meets business needs.• Utilized research findings and analytics to inform and optimize creative.• Collaborated with Social Media, Online Advertising, Print, and PR to ensure cross-channel creative is consistent.

• Coordinated advertising productions from inception to completion including radio, TV, OOH and sponsorship integrations, working within aggressive deadlines and budget constraints.• Managed all radio advertising for The Home Depot (the nation's largest radio advertiser), including all off-shore and multicultural creative.• Managed all in-store and on-hold messaging, working with internal clients to align messaging with company strategies and advertising objectives while maintaining a productive relationship with the vendor.

• Managed multiple large scale digital and mobile advertising campaigns for entertainment, retail, automotive, and technology clients.• Liaison between clients, media planning agencies, rich media vendors, publishers, and internal creative teams.• Worked under tight deadlines and last minute changes to produce large banner campaigns for both web and mobile. Ensured campaigns were produced on time and under budget.• Led internal project brainstorms and created presentations for successful campaign pitches and strategy proposals.• Developed budget estimates and drafted Statement of Works for project pitches.

Assisted the Marketing Department, including project brainstorming, data entry, and research.Worked on a project to submit the BABIES Movie Digital Campaign for competition in the Hollywood Reporter's Key Art Awards. Tasks included collecting digital assets from the campaign, researching past winners, and compiling a plan for the presentation of relevant materials.

• Designed and developed Georgia-Pacific consumer product websites.• Maintained in-house web applications, including troubleshooting and enhancements.• Designed logos and icons.