Jessica Robinson Email and Phone Number

Overseeing the content production at Canada's marketplace for education including program rankings, school features and subject deep divesManaging a team of freelance writers and researchers to develop consistently excellent, authoritative contentPartnering with schools and education brands to develop a long term content strategy that delivers results - and enrolment

Overseeing all content ideation and execution for pitches and sold programs run through Globe Content Studio, the content marketing division of The Globe and Mail.Managing our relationships with our roster of freelance writers and editors, with emphasis on strengthening and diversifying our content through our storytellers.Strategic oversight of content across our podcast and special reports pillars.

Leading the strategic ideation, development and execution of a wide variety of content marketing programs and their amplification through Globe Content Studio.Managing the creation of content across lifestyle, business, health, education and technology pillars as well as managing a freelance network of writers and editors, ensuring that we are producing journalistically-sound, best-in-class content at every level of client integration.Moderating expert panels, running workshops… Show more Leading the strategic ideation, development and execution of a wide variety of content marketing programs and their amplification through Globe Content Studio.Managing the creation of content across lifestyle, business, health, education and technology pillars as well as managing a freelance network of writers and editors, ensuring that we are producing journalistically-sound, best-in-class content at every level of client integration.Moderating expert panels, running workshops and producing thought leadership that speaks to the future of content marketing and its place in the media industry.Leading the promotional efforts for Globe Content Studio alongside our trade marketing team and social strategist, including managing the rebrand and ongoing curation of Studio Vibes, Globe Content Studio’s monthly content marketing newsletter. Show less

Strategically developing and executing a wide variety of content marketing programs and their social amplification, from the pitch stage through production, execution and optimization.Writing and editing content across lifestyle, business, health, education and technology pillars as well as managing a freelance network of writers and editors, ensuring that we are producing journalistically-sound, best-in-class content at every level of client integration.Moderating expert… Show more Strategically developing and executing a wide variety of content marketing programs and their social amplification, from the pitch stage through production, execution and optimization.Writing and editing content across lifestyle, business, health, education and technology pillars as well as managing a freelance network of writers and editors, ensuring that we are producing journalistically-sound, best-in-class content at every level of client integration.Moderating expert panels, writing thought leadership blog posts and launching initiatives including the Office Hours virtual workshops for small businesses to further develop the Globe Content Studio's brand as a leading group of content strategists and creatives.Leading the promotional efforts for Globe Content Studio alongside our trade marketing team and social strategists, including managing the rebrand and ongoing curation of Studio Vibes, Globe Content Studio’s monthly content marketing newsletter. Show less

Ideating, producing and executing innovative sponsored and client-integrated content programs as a lead editor across six different digital/print publications: FLARE | Chatelaine | Today's Parent | HELLO! Canada | Maclean's | Canadian BusinessPrograms include digital and print articles and packages, videos (stand alone and series), and social-first initiatives, with podcast, radio and broadcast extensions

Pitching, supporting and helping execute innovative branded content programs for six different digital/print publications: FLARE | Chatelaine | Today's Parent | HELLO! Canada | Maclean's | Canadian BusinessPrograms include digital and print articles and packages, video (stand alone and series), social-first initiatives, radio and broadcast extensions

Pitching and executing innovative branded content programs for six different digital/print publications: FLARE | Chatelaine | Today's Parent | HELLO! Canada | Maclean's | Canadian BusinessPrograms include digital and print articles and packages, video (stand alone and series), social-first initiatives, radio and broadcast extensionsAlso the managing editor of the Life by Design Rogers x Post Media partnership, where lifestyle content from Rogers Media brands is published in… Show more Pitching and executing innovative branded content programs for six different digital/print publications: FLARE | Chatelaine | Today's Parent | HELLO! Canada | Maclean's | Canadian BusinessPrograms include digital and print articles and packages, video (stand alone and series), social-first initiatives, radio and broadcast extensionsAlso the managing editor of the Life by Design Rogers x Post Media partnership, where lifestyle content from Rogers Media brands is published in Post Media newspapers monthly Show less

Roles included: organizing the monthly publication; hiring and guiding writers and photographers; writing feature pieces and keeping up with timely digital news coverage; editing all published pieces; and maintaining active online and social media presence

Roles included: contributing to the bi-weekly university paper; writing material of consistent quality; meeting deadlines; and working cohesively with editors, photographers and other contributors

Crafting and scheduling social media content for Facebook, Twitter, InstagramWriting reactive online pieces on trending topics with quick turn around timeCross-posting FLARE content for other outlets within the Rogers Entertainment pillar

Actively pitching / creating digital and print contentProvided research, transcription and fact-checking support for various editorsInterviewing a variety of culture moguls (digital stars, musicians, etc.)Covering live events via social media (particularly Snapchat)