• Led the global marketing campaigns team for a $50M+ ARR SaaS startup - team was solely responsible for planning, building and executing all global demand generation and brand campaigns targeting Productboard’s ICP YoY: 10% increase in Enterprise pipeline supported by a 63% increase in ASP YoY: 35% Enterprise campaign MQL growth, +21% SRPQLs in NOAM, +52% in EMEA• Executed Productboard’s first ever global brand awareness campaign, Strikethrough, a mix of out-of-home, programmatic display, audio and podcast advertising• Launched the Product Makers Summit, an off-shoot of PB’s flagship Product Excellence Summit event - sourced customer speakers, developed promotional plan and ran follow-up campaign using repurposed content to drive additional pipeline• Partnered with PMM team for GTM activities including product launches, customer webinars, product spotlights and thought leadership events• Collaborated with field, digital and community teams to ensure strategic alignment of marketing program goals and objectives. Ensure key cross-functional stakeholder (sales, CS, education) alignment• Worked in continuous partnership with Digital Marketing to increase program and channel efficiency through full-funnel analysis and iterative action; successfully grew qualified lead volume +200% while reducing enterprise CPL -26%• Managed the execution of co-marketing partner campaigns, including 10 Dysfunctions of Product Management, Dangerous Animals, Product Nightmares and more Campaigns were a mix of various content types (eBooks, webinars, guides, one-pagers, etc) promoted across multi-channels (email, paid & organic social, field events)• Identified ways to optimize and evolve lead nurture strategy - built highly segmented, persona-based nurtures for ToFu and MoFu• July 2023-January 2024: acting customer marketing lead, responsible for all customer marketing comms and messaging

• Led a global campaigns team for a $30M ARR SaaS cloud observability platform • Responsible for building and scaling demand generation programs covering new business for commercial and enterprise markets• Partnered closely with field marketing, customer marketing and product marketing teams to execute new programs, optimize existing programs and ensure successful product launches• Created and launched ScaleUP, Logz.io’s annual user conference, targeting customers and prospects. Have executed three successful ScaleUP events since Nov. 2020• Helped run co-marketing programs with channel partners such as AWS and Microsoft• Managed the relationship between the centralized “studio” (graphic/motion design, digital, email marketing) team and external stakeholders to ensure deliverables are completed by agreed upon deadlines and prioritization of work makes sense• Advised on piloting new ABM programs

• Defined B2B acquisition marketing strategies and manage the development and execution of global integrated marketing campaigns for an infrastructure monitoring platform• Identified new opportunities within existing marketing database - built highly targeted automated email nurtures • Managed strategy and growth plan of digital presence including paid search, content syndication, online advertising and social media • Responsible for all customer marketing activities, including monthly webinars, nurture campaigns, quarterly newsletters, streamlining of the renewal process, and development of website resources• Marketing liaison to engineering, support and sales teams for all product launches, which included building an agreed upon marketing plan and ensuring all pre-launch and day-of-launch activities were executed • Responsible for hitting quarterly marketing goals (including lead generation and conversion, website traffic, social media growth) and KPIs (MQLs, SALs and new opportunities) • Sole Marketo Administrator; project managed implementation of Marketo from old automation tool• Coordinated event sponsorship and execution, including DevOps Days, Velocity, and Monitorama • Co-creator of Opsview’s IT OpShare, a local partner and customer meet-up. Worked with partners and customers to secure speakers, build agenda, and execute the half-day conference• Managed and mentored junior members of the marketing team

• Defined B2C acquisition & customer marketing strategies and developed integrated marketing plans for a global domain registrar & web hosting company• Planned and implemented new online, social, and email marketing initiatives • Wrote landing page copy, email newsletters, press releases, advertising copy, and blog posts • Managed and oversaw marketing programs across various advertising channels including online video, podcasts, radio, pre-rolls, paid social media • Planned monthly and quarterly email calendar based on YoY performance. Combined frequent stand-alone email drops with serialized nurture campaigns • Negotiated marketing deals with domain registry partners to drive domain units across the enterprise• Managed the execution and sponsorship of annual trade-shows, conferences, and events, including SXSW, TechCrunch Disrupt & Hackathon, OSCON, and Major League Hacking• Participated in the roll-out of new domain extensions, set pricing across the enterprise, managed costs• Managed external affiliate program for Domain.com, Dotster, MyDomain; program growth of 150% YoY• Managed strategy and growth plan of Domain.com social media program • Developed and nurtured strong working relationships with key executives and cross-functional teams• Managed and mentored one direct report