Jessica Schroeder Email and Phone Number
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I am a highly strategic, data-driven and culture-building Insights leader who puts the consumer at the center of business and brand strategies to drive differential results. As a seasoned Insights leader and go-to business partner with extensive U.S. and global CPG experience, I bring forward data-driven and empathy-informed consumer and marketplace truths to build strategies that deliver results. I partner with and drive influence across the executive leadership team to build enterprise strategy.Known for architecting consumer-centric strategy with data and insights rigor, I drive forward-looking opportunities and future vision. I leverage a breadth of leading-edge research and insights capabilities to unlock and create opportunities, weaving together qualitative insight, quantitative methods and a breadth of data sources to tell compelling stories and influence business strategy. I creatively deploy resources with agility across both highly-resourced and lean teams. I partner with cross-functional teams, external agencies and research partners to create compelling communication strategies and innovation pipelines.I am equally as passionate about building empathy with my team and the people I work alongside as the real people buying and consuming our products. I seek diverse perspectives and differential thinking to strengthen working culture and ideas, while building bridges across boundaries to foster a positive, inclusive and high-performing team.
General Mills
View- Website:
- generalmills.com
- Employees:
- 10
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Director Of Consumer & Market Insights - Meals And BakingGeneral Mills Mar 2024 - PresentMinneapolis, Minnesota, Us
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Consumer & Market Insights Sr Manager - Meals And BakingGeneral Mills Jun 2022 - Mar 2024Minneapolis, Minnesota, UsLead industry-leading Insights team of 7 Managers and Associates across $4B business, spanning 22 categories and growth- driving brands including Pillsbury, Old El Paso, Betty Crocker, Progresso and Annie’s. Drive profitable growth by building and deploying strategic, opportunity-illuminating insights. Coach and develop team of direct reports and their direct reports to build impactful, collaborative and high-functioning team. Lead research agenda, driving modern methods and data exploration to meet evolving needs of business.
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Head Of Insights, Senior Manager - BrazilGeneral Mills Jun 2021 - Jun 2022Minneapolis, Minnesota, UsBuilt and developed global team of three across Brazil and India with a focus on data-driven consumer, category + brand insights resulting in elevated strategic business partnership and impact *Led while fully remote based in US, navigating successfully in third language*Received Great Manager award, a team-nominated and leadership team voted award for strong people leadershipDevised and guided 9-category package architecture repositioning for largest brand in Brazil resulting in significant improvement in brand communication while driving brand consistencyLed ownable consumer-grounded brand positioning for top growth category, leading to business prioritization of new marketing campaign with celebrity endorserPiloted new shopper and customer data capability, resulting in innovation distribution at largest banner with 20% category incrementalityDramatically improved work culture and relationships across functions, with scores improving across over 75% of metrics
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Global Consumer Insights Manager - Bars Portfolio (Nature Valley, Fiber One, Larabar, Epic, Ratio)General Mills May 2020 - Jun 2021Minneapolis, Minnesota, UsLed insights team and consumer strategy across General Mills’ $1.2B Bars portfolios, including Nature Valley, Fiber One, Larabar, Epic, Ratio, Treat bars. Architected and aligned stakeholders around new Nature Valley brand strategy. Drove consumer-centric communication and innovation for our market-leading brands to assert leadership in Bars and across total Snacking.*Grew market share for first time after consecutive quarters of declines*Received 2020 Consumer-First Champion Award for impact on consumer target and brand strategy
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Global Consumer Insights Manager - Shopper Insights: Growth ChannelsGeneral Mills Jun 2019 - May 2020Minneapolis, Minnesota, UsLeveraged new consumer behavior data and impactful competitive storytelling to build brand stories, resulting in new distribution in growing Small Format channels (Dollar, Discount).Led regional Shopper Insights team to build category growth stories and build JBPs, resulting in + single digit RNS growth.
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Global Consumer Insights Manager - Global EcommerceGeneral Mills May 2018 - Jun 2019Minneapolis, Minnesota, UsBuilt consumer-centric ecommerce vision and strategies for General Mills enterprise-wide, leading to Sr Leadership alignment and while driving high double digit YOY growth Accelerated digital insight capabilities, mapping out data availability and piloting new approaches around measurement and consumer experienceDeveloped functional roadmap for ecommerce, rolling out with senior leadership
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Global Consumer Insights Manager - Meals & BakingGeneral Mills Feb 2017 - May 2018Minneapolis, Minnesota, UsDrove insights for strategic growth and profit across $1B brand portfolio- Insights contributed to +14% volume plus share growth at largest customer for Betty Crocker- Growth opportunities analysis and framework led to exclusive LRP partnership with customer Managed robust new platform innovation for Betty Crocker, driving long-term innovation pipeline- Led insights for largest Betty Crocker innovation platform in 10+ years, first-ever global launch - generating $53MM sales in first 3 years *Received top company honor, General Mills Champions Award, for impact to business
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Global Consumer Insights - Strategic Pilots & PartnershipsGeneral Mills Sep 2016 - Jan 2017Minneapolis, Minnesota, UsDrove leading-edge insight practices and capabilities experimentation across Global Consumer Insights at General Mills. Ensured GMI at forefront of market research while continuing to push industry partners, driving deeper insights and emerging practice areas. Championed across internal business teams to drive greater strategic impact.- Crafted newly-created role from scratch to generate impact across GCI community via new approaches and external partnerships- Led GCI Senior Leadership Team in creation of annual functional plans to address company-wide strategic business challenges
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Global Consumer Insights Senior Associate, Yoplait New VenturesGeneral Mills Mar 2014 - Sep 2016Minneapolis, Minnesota, UsDrove new product innovation and yogurt category growth through consumer insights and consumer-first strategy. Led all consumer learning across Yoplait New Ventures team and guided top tier pipeline development.- Led insights for Yoplait Greek100 Whips launch, largest Yoplait innovation launch in five years, $93MM in first 3 years * Team received top company honor, General Mills Champions Award, for meeting and exceeding expectations- Led insights for creation of new Plenti brand, delivering on unmet consumer need within the yogurt category
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Global Consumer Insights Senior Associate, International Division - Latin AmericaGeneral Mills Jun 2012 - Mar 2014Minneapolis, Minnesota, UsConsulted across complex ~$900MM Latin America region with 20 markets, infusing consumer-centric culture, strategies and ideas Built and rolled out comprehensive Insights training throughout region, increasing consumer IQDrove research and insights for Brazil launch of co-branded Betty Crocker + Yoki lineLed in-market digital listening for Venezuela, driving new campaign development that generated growth after three years of volume declinesDrove Argentina new product pipeline through consumer immersion and opportunity map creation
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Consumer Insights Associate, Innovation And Experimentation - InternationalGeneral Mills Jan 2012 - Jun 2012Minneapolis, Minnesota, UsLed analytics to measure in-market success of global new products through volume estimation with product and concept diagnostics. Recommendations led to launch of new global launch of Green Giant products across Europe.
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Consumer Insights Associate, Pillsbury DivisionGeneral Mills Jul 2010 - Jan 2012Minneapolis, Minnesota, UsProvided strategic consumer insights to guide business strategy, advertising and product innovation and grow the Pillsbury Cookies and Refrigerated Baked Goods Innovation businesses.- Developed a strategic and consumer-focused innovation product pipeline with key consumer targets.- Uncovered insights to inform advertising campaign development for the Pillsbury Cookies business.- Managed consumer research studies to guide the packaging, positioning, and product innovation of a new refrigerated baked goods line.
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ConsultantCarlson Brand Enterprise Mar 2009 - May 2010Minneapolis And St. Paul, Minnesota, UsThe Carlson Brand Enterprise is a marketing and brand consultancy where leading MBA students work with senior business leaders at top businesses to solve unique marketing and business challenges. -
Full-Time Mba StudentCarlson School Of Management 2008 - May 2010Minneapolis, Mn, UsEnrolled in Carlson School of Management full-time MBA program. Graduation date: May 2010. Focus: Marketing & Marketing Research -
Consumer Insights Intern - International DivisionGeneral Mills May 2009 - Aug 2009Minneapolis, Minnesota, UsMBA summer internship. Led ethnographic research on Haagen-Dazs consumer target in Mexico to refine psychographic and demographic target.Defined and rolled out new global product testing guidelines to drive product superiority.
Jessica Schroeder Skills
Jessica Schroeder Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing & Marketing Research -
University Of Wisconsin-MadisonSociology
Frequently Asked Questions about Jessica Schroeder
What company does Jessica Schroeder work for?
Jessica Schroeder works for General Mills
What is Jessica Schroeder's role at the current company?
Jessica Schroeder's current role is Consumer-Obsessed Business Leader | Strategic Growth Driver | Inclusive Culture Builder.
What is Jessica Schroeder's email address?
Jessica Schroeder's email address is je****@****ail.com
What is Jessica Schroeder's direct phone number?
Jessica Schroeder's direct phone number is +1 763-764*****
What schools did Jessica Schroeder attend?
Jessica Schroeder attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Madison.
What are some of Jessica Schroeder's interests?
Jessica Schroeder has interest in Social Services, Children, Economic Empowerment, Education, Marketing Strategy, New Product Development And Innovation, Animal Welfare, Consumer Insights, Marketing Research.
What skills is Jessica Schroeder known for?
Jessica Schroeder has skills like Customer Insight, Marketing Research, Strategy, Market Research, Marketing Strategy, Cross Functional Team Leadership, Analytics, Marketing, Shopper Marketing, Consumer Insights, Competitive Analysis, Leadership.
Who are Jessica Schroeder's colleagues?
Jessica Schroeder's colleagues are Robert Walker, Raíssa Gabriela Dias Ferreira, Deepak Prajapati, Norman Rodriguez, Yadav Manoj, Catherine Miller, Ygor Talisson.
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