Director, Community Relations
Sales and Marketing Experienced and goal orientated sales professional with an exceptional track record of meeting and exceeding established sales goals. Took on challenged property in the South Hills, achieved a net gain of 11 residents in 2007 and maintained highest occupancy of 95% and above 2008-2009, National Sales Award Winner recipient, 2007, 2008 and 2009.Recognized as top sales performer at Sunrise Senior Living for consistently exceeding move-in targets, 2007- 2009. (Move-ins annually- 86, 79 and 84 respectively). Acted as a consultative sales liaison at challenged properties in the Pittsburgh and Erie territory. Strategized with area sales manager to assist sales directors in the management of all sales and occupancy goals. Introduced the latest information relevant to Long Term Care Industry through the delivery of bi-weekly presentations aimed at successfully selling and promoting the Sunrise product to all professional referral sources in my assigned territory. Planned, coordinated and recruited for continuing education events and special presentations for healthcare professionals by leveraging established relationships with the UPMC Health System, skilled nursing facilities, physicians and placement agencies to identify key Influencers in territory to facilitate exclusive seminars.Demonstrated success in building customer loyalty and trust through the development of effective external business relationships. Reestablished once damaged relationship with top referral source in Pittsburgh market, HCR Manor Care.Developed and implemented a quarterly marketing plan tailored to specific property; analyze territory through quarterly competitive research ranking and analysis to leverage multiple revenue drivers including pricing, inventory and services.
