- Lead and manage the marketing team, ensuring alignment with company goals and initiatives.- Develop and execute strategic marketing plans to drive company growth and market visibility.- Oversee national advertising campaigns, ensuring consistent messaging and targeting to reach key audiences.- Service Loan Originator marketing requests nationwide, providing support and resources for local and regional efforts.- Develop and implement recruitment marketing strategies to attract top talent within the mortgage industry.- Manage and optimize the company’s CRM system, ensuring data integrity and effective lead tracking.- Create and execute internal and external communication strategies to engage employees, clients, and partners.- Develop and manage the company’s brand strategy, ensuring cohesive messaging and brand presence across all platforms.- Collaborate with cross-functional teams to support marketing needs and ensure a unified approach to company objectives.- Monitor and analyze marketing performance, making data-driven adjustments to strategies as needed.

- Develop strategic marketing plans to achieve company goals and objectives.- Develop and manage marketing budgets.- Plan and coordinate marketing efforts for both existing and new products.- Create and oversee the production of marketing and promotional materials across various platforms, including print, electronic media, direct mail, and signage.- Develop plans, programs, and promotions to enhance market penetration and meet corporate objectives.- Coordinate and manage market research and competitive analysis; generate reports as necessary.- Oversee social media strategies, including campaign development, market research, and monthly performance reports, to maximize audience engagement.- Write copy for a variety of marketing collateral, including product and program ads, recruiting materials, and corporate communications.- Develop, implement, and maintain procedures that improve the efficiency and effectiveness of the marketing team.- Manage a marketing team of two employees, including hiring, training, supervising, motivating, and developing staff.- Assign duties and monitor work quality, ensuring adherence to organizational policies, procedures, and regulations.- Provide daily guidance and support to team members; actively promote and recognize strong performance.- Stay informed about team activities, identifying and addressing problem areas as needed.- Perform other related duties as assigned by management.- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; addressing complaints and resolving issues.

- Develop and implement a Recruitment & Marketing strategic plan to enhance awareness, reach, and engagement of OCRI across Ohio.- Identify key OCRI audiences and create targeted communication plans for each using digital and traditional channels, including e-newsletters, mailers, web pages, and social media content.- Redesign the OCRI website to better meet the needs of specific audiences.- Collaborate with the OCRI Education Team to redesign the internal interface, improving user experience and support.- Serve as the main contact for university, local, and state media relations.- Plan and coordinate the annual Cybersecurity Education Symposium with the University’s School of Information Technology, Political Science, and Engineering departments.- Assist in streamlining marketing processes and procedures across all School of Information Technology sectors, including the Ohio Cyber Range Institute.- Work with the University of Cincinnati’s School of Information Technology team to integrate OCRI marketing into the school's communication channels, both digital and traditional.- Support the School of Information Technology by engaging students through targeted campaigns, including e-newsletters, mailers, Canvas, and social media.- Partner with SoIT and ITSC to enhance the digital experience for SoIT students and OCRI users.

- Oversee all Marketing, Assessment, and Recruitment activities for the Office of Housing & Residence Life at Eastern Kentucky University.- Build and maintain partnerships with cross-campus departments to establish effective and consistent marketing practices that align with the University’s image.- Develop comprehensive marketing strategies for various programs, events, and processes to effectively reach target audiences.- Serve as the front-line representative for the Office of Housing & Residence Life at both on-campus and off-campus recruitment events in collaboration with the Office of Admissions.- Represent the Office of Housing & Residence Life at all Orientation events.- Manage the Student Social Media Ambassador (SSMA) program and oversee the department's social media presence across 46 accounts.- Create and implement a clear and effective re-contracting process to engage target audiences and meet housing placement goals.

- Serve as the primary liaison between the Housing Department and key campus partners, including Admissions, Conference Management, Community Connections, and the Office of Transfer Services.- Collaborate with campus partners to develop targeted marketing materials for recruiting students to live on campus.- Partner with Residence Life staff to market residential community programs using print, digital, and social media platforms.- Lead the Student Employee Program, overseeing recruitment, training, and development of student workers within the Housing Department.- Coordinate and manage student affairs events, ensuring seamless execution and alignment with departmental goals.- Collaborate with orientation staff to effectively market the Housing Department to incoming students and families.- Establish and promote the DIBS brand within the University's broader brand architecture, ensuring consistent messaging and visual identity.

Conduct interviews with prospective students to evaluate student needs, interests, and qualifications while providing clear and concise information to help prospective students make informed decisions regarding education decisions. Consistently achieve the expected goals and objective including enrollments starts, conversion rates, show rates, schedule adherence, script adherence, compliance, and product/program knowledge. Present information to perspective students in a factual and ethical manner regarding school programs and tuition. Partner with outside departments to ensure the delivery of a high level service to every student.

Lead market research efforts to define customer needs and the features and benefits of company products. Provided sales force, as well as company management, with competitive analyses, including detailed information about individual competitors, their products and market positions Developed product marketing strategies and materials while implementing plans for exploiting marketing sales opportunities for new and existing products.

Assist development of annual AmeriCorps national grant proposal for Corps funding. Correspond and recruit volunteer school districts for Corps Member service sites while recruiting service members according to yearly budget. Design, write and distribute monthly newsletters according to AP style for publication on AmeriCorps State and National Web sites.