Jessica Walters Email and Phone Number

• HCP strategic lead for ULTOMIRIS launch in gMG including cross functional launch strategy, competitive readiness, core marketing strategy and positioning and overall launch readiness• Strategic lead of gMG commercial relaunch based on a strategy shift to go after a defined patient population. Re-launch included new campaign, messaging, field training and a stronger focus on HCP NPP and patient activation• Lead on developing and implementing claims and AI data into a lead generation tool for the field. Tool helped to prioritize the field – right HCP, right time, right message. Tool evolution included NPP tactical execution on claims data across core and ancillary specialties• Co-Lead with executive sales director on the strategic rationale and onboarding of an internal sales force who provides disease education to ancillary specialties based on claims data in order to drive leads for the field• Competitive readiness lead in preparation for first competitive entry in gMG. Lead a cross functional team to outline the internal competitive strategy, potential commercial messaging evolution, access readiness and field training. Team communicated regularly with c-level executives and senior management• Commercial Excellence Aware Winnter (top 10% Company-wide performers) in 2020 and 2022

• Strategic lead of launch plan and team including timelines, tactics, market research, advisory council and training plan in conjunction with cross-functional partners with strategic and tactical updated to C-level executives and senior management • Led the development forecasts and launch uptake projections in partnership with finance and analytics• Developed brand value proposition and message platform in partnership with global marketing, medical, HEOR, patient advocacy and market access• Developed launch strategy and execution plan across personal and non-personal channel for both HCP and patients both branded and unbranded while managing brand AOR and other agencies as well as launch budget• Lead the strategic development of the ULTOMIRIS brand and messaging including a positioning, global campaign, HCP and patient messaging, HCP and patient segmentation, sales force training and mechanism of action• Development of portfolio PNH life-cycle strategy as well as launch sequencing and readiness framework • Created a cross-functional launch team to provide insights and drive company-wide alignment on launch commercial strategy, messaging and branding• Lead and drove strategy/content for two global commercial and medical launch meetings focused on launch strategy, brand vision and local implementation • Led the implementation of US materials through the PRC review process

• Led the design and implementation of the first Vertex Global brand campaign, including messaging, packaging and tactical deliverables• Designed and executed global marketing messaging and materials in support of the 6-11 ORKAMBI global launches including: global sales aid, packaging, MOA, executive guide• Developed a cross functional congress process which provided transparency and timelines to key deliverables prior to a congress• Created a cross-functional business practice incorporating market research and customer insights into the packaging development process

•Management of overall strategic direction for all five Speaker Bureaus atCubist which included content development, innovative programdevelopment and overall alignment across the portfolio.•Development of Scientific educational strategy for the launch of a newGram Negative antibiotic, including KOL engagement, disease awarenesscampaign and PI education.•Development of a new Promotional Education Process and online Portal forfive products speakers and two sales forces. Development included new business rules for the bureau as well as speaker database and calendar, Amazonian sales interface and easily digestible analytics.•Promotional education launch activities for SIVEXTRO including speakertraining webinars, live speaker training, online education, nationalbroadcast webinar and content for gram positive bureau overall.

•Drove Global Bexsero Launch franchise tactical marking plans and theexecution of deliverables defined in those plans (marketing materials,communication deliverables, KOL and Congress events, advisory boards,eMedia, and market research) •Developed a cross functional company-wideissues handling process for the launch of Bexsero endorsed by the CEO andexecutive committee and subsequently rolled out to the entire organization.•Created a multi-year global patient advocacy media campaign incollaboration with global communications that highlights photographs taken by Anne Geddes, a well-renowned photographer, depicting the livesof survivors and their families. This campaign has been publicized by mainstream press in 10 countries, Facebook, Twitter, and various other social media sites.•Development of the Bexsero brand from inception.Strategic input and direction into overall naming, branding and keymessages and the executive of these principles into core marketingmaterials.

•Coordinated GPHMA Global Copy Clearance Process and implemented a"Best in Class" process that is now practiced in Novartis Vaccine marketingfranchises and highlighted in the company-wide magazine Soundbyte.•Developed an internal e-commerce website which houses all globalapproved materials for commercial operations used by sales forces aroundthe globe.•Managed two multi-million dollar franchise budgets, created a trackingprocess that is now used across all franchises in Global Marketing andprovided monthly finance reports to upper management.•Drove the influenza franchise involvement at an international pediatriccongress involving two symposia, one booth, a speaker training and an adboard.