• Assist with social media strategy with graphic design and external outreach for brand recognition to promote OASIS• Create photo and video content for campus club rush events such as Calapalooza and Cal Day on Instagram• Communicate important information about re-registration deadlines, signatory registration, purchase requests, ASUC sponsorship for student organizations every semester• Support weekly front-desk administration to guide leaders of student organizations with questions or emails

• Organize, schedule, and write newsletter campaigns for 300+ contacts using MailChimp with a 65% open rate• Collaborated with committee chairs and the team at weekly meetings about blog content and website design• Helped build the public relations of Aurum Cosmetics through 10 Instagram story series and 40 blogs

• Manage executive board team and meetings, facilitate 2-hour weekly art workshops• Moderate Discord server of over 800 members and administrate club relations with university

• Filmed and edited TikToks/ Instagram reels to promote club activities and membership• Posted meeting flyers and stories with an 80% increase in engagement of followers on Instagram• Facilitated weekly meetings where studio heads taught members a variety of visual skills at workshops• Planned end-of semester trip, contributed to content creation by doing projects alongside members

• Aided the DG and Marketing Ops team with the execution of 75+ marketing programs, including lead list cleaning, asset creation, and field marketing campaign development through Marketo, 6sense, Salesforce and other MarTech Stack• Mediated 15 discussions to understand how 30+ individual marketing teams work cross-functionally to drive revenue• Accelerated execution of Partner Certification course and expedited website transition from Drift to Qualified chat bot• Co-led documentation migration into Confluence and completed 100+ tasks through multiple channels using Asana

• Facilitated EAH Housing’s membership, sponsorship, and 500+ contact database on Salesforce • Collaborated with Education Advocacy and Government Affairs manager to build relationships with advocacy organizations to campaign for policies and programs beneficial to affordable housing and EAH’s portfolio• Planned groundbreakings in Sacramento and Hayward for 2 new construction sites with housing organizations, elected and municipal officials, contractors, and architects by coordinating vendors and guest lists• Supported growth marketing and public relations efforts on Instagram and LinkedIn through Canva graphic design and Hootsuite account management using a content calendar

• Organize, schedule, and write newsletter campaigns for over 300 contacts using MailChimp• Responsible for correspondence between all Aurum executives and general members• Refine finances by organizing member dues, purchases, and funding for the club events and budget

• Collaborated with committee chairs and team at weekly meetings about blog content and website design • Helped build the branding of Aurum Cosmetics on social media platforms through creating creative content used for the Club’s Instagram stories and blog covers

• Designed concepts, clothing, and shoot background décor for the “Expect the Unexpected” marketing shoot• Managed club’s Instagram account through FAST to feature street fashion worn by Berkeley students on campus• Projected to plan bi-annual fashion show in Bay Area, including creation of mood boards and development of design ideas for fashion show

• Responsible for assisting with social media strategy and content creation to promote fast growing consumer eCommerce brand selling variety of Chinese cuisine including soup dumplings, skewers, ice cream and traditional various sauces • Created, edited, and directed 35+ TikToks and Instagram Reels that have gained over 40k views • Communicated closely with the Art Director, Product Team, and CEOs to build brand image and increase conversion• Studied social media trends, worked on GRIN campaigns, and observed paid ad spendings and statistics

• Trained members in marketing workshop about logo design through use programs like Canva and Adobe Illustrator• Led club business development for with app partner Tiedye Campus in role of campus brand ambassador. Role includes assisting the Company with building on-campus relationships, increasing publicity, and gathering and analyzing user feedback regarding app design and improvements

• Engaged in technique refinement and original choreography through weekly practice• Curated team logos and promotional graphics for WU showcase and team merchandise• Actively curate and manage social media content via Group’s Facebook page

• Founded club with 50+ members that integrates community service and visual arts for students to engage with others who share the same passion and contribute to people around them• Managed overall club activities for 3 years and worked with members, advisors, and board on meetings and club events.• Solicited and completed over 10 projects from local community, libraries, and senior homes