Full oversight over procurement, logistics and supplier relationship management.Secured preferential agreements with suppliers throughout the supply chain.

Develop and execute strategic plans to deliver Switch’s brand to the targeted consumer and drive qualified traffic to our app.Deploy successful marketing campaigns and own their implementations from ideation to execution.Build a network of local partners including brands, associations, KOLs, and affiliates to drive Switch’s brand awareness and user acquisition through co-marketing efforts.Establish and manage Switch’s local social media presence; Produce compelling and engaging… Show more Develop and execute strategic plans to deliver Switch’s brand to the targeted consumer and drive qualified traffic to our app.Deploy successful marketing campaigns and own their implementations from ideation to execution.Build a network of local partners including brands, associations, KOLs, and affiliates to drive Switch’s brand awareness and user acquisition through co-marketing efforts.Establish and manage Switch’s local social media presence; Produce compelling and engaging content to drive user engagement across social media platforms.Work with the product team to develop customer care, user referral and ecommerce solutions within China local social ecosystem.Work with the regional team to create, manage and grow relationships with media and bloggers, handle press releases, and execute press interviews and events to garner positive earned coverage.Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.Manage the social content calendar. Show less

Marketing event planning in APAC region.• Technical seminar for opticians • Industry fairs in APAC - SIOF, CIOF, IOFT, HKOF.• In-store trunk shows/open days event ( VM support, Social media support coordinate)PR marketing event support• 2017 Danish Day / Danish Royal Visit to Guangzhou• Japan - Denmark 150 years Danish Royal Visit to JapanDigital marketing• Wechat campaigns• Wechat official account enhancement•… Show more Marketing event planning in APAC region.• Technical seminar for opticians • Industry fairs in APAC - SIOF, CIOF, IOFT, HKOF.• In-store trunk shows/open days event ( VM support, Social media support coordinate)PR marketing event support• 2017 Danish Day / Danish Royal Visit to Guangzhou• Japan - Denmark 150 years Danish Royal Visit to JapanDigital marketing• Wechat campaigns• Wechat official account enhancement• Wechat content developInternal events management • Company outing activity • Christmas party • Annual dinnerAPAC Business Development • Market research• Business evaluation• Go-to-market management Show less

• IHG APP in-app regional campaign support• IHG APP in-app function support• IHG Rewards Club WeChat service account back-end system management • Wechat advertisement strategy• Social listening management• Liaise with online customer care team on Weibo, WeChat and social communities• Loyalty campaign delivery on social channels • APP download SEO Hotel 360° panoramic photo project supportManage social media partnership & KOL resources Work with… Show more • IHG APP in-app regional campaign support• IHG APP in-app function support• IHG Rewards Club WeChat service account back-end system management • Wechat advertisement strategy• Social listening management• Liaise with online customer care team on Weibo, WeChat and social communities• Loyalty campaign delivery on social channels • APP download SEO Hotel 360° panoramic photo project supportManage social media partnership & KOL resources Work with global team on Facebook, Twitter and Instagram Show less

• IHG Rewards Club Weibo offical account managment• IHG Rewards Club WeChat service account back-end system management ( started with 0 followers in 2013 and gained 130,000+ followers within 2.5 years ) • Manage the social content calendar• WeChat new function adoption and enabling • Social listening management• Liaise with online customer care team on Weibo, WeChat and social communities• Social content development • Loyalty campaign set up on social channels… Show more • IHG Rewards Club Weibo offical account managment• IHG Rewards Club WeChat service account back-end system management ( started with 0 followers in 2013 and gained 130,000+ followers within 2.5 years ) • Manage the social content calendar• WeChat new function adoption and enabling • Social listening management• Liaise with online customer care team on Weibo, WeChat and social communities• Social content development • Loyalty campaign set up on social channels • T-mall campaign supportManage social media partnership & KOL resources Work with global team on Facebook, Twitter and Instagram Monitor social listening tool, and work with online customer service team Show less

Managed PR, marketing and communications in China.Managed online social network sites exposure.Managed internal communications.

Gallery salesExhibition operations

Responsible for sales strategy.Retail stores management.Lead the shop staffs (18 persons).