Jessica Bowersock work email
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Jessica Bowersock personal email
At Jack Link's Protein Snacks, strategic thinking and new product launches are my forte, having successfully led large-scale brand initiatives and fostered innovative growth in the food and beverage consumer packaged goods industry.With a commitment to collaboration and a culture of belonging, our team's recent accomplishments include pioneering equity brand marketing campaigns and spearheading licensed partnership launches, showcasing our analytical skills and strategic agility.
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Marketing DirectorMr Bing FoodsMaple Grove, Mn, Us
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Senior Brand ManagerJack Link'S Protein Snacks Sep 2023 - PresentMinong, Wi, Us -
Brand ManagerJack Link'S Protein Snacks Jan 2021 - Sep 2023Minong, Wi, Us
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Manager MarketingDarigold Aug 2018 - Dec 2020Seattle, Wa, Us• Executed first-ever cultured category consumer research and explored innovation spaces • Launched $2.5bn incremental private label cultured at major mass retailer, from bid to packaging to capacity to launch • Led branded packaging redesign for cultured category and white milk UP and HTST category, +230 SKUs in two years • Accelerated FIT Milk year two business by developing and executing consumer and customer marketing plans • Launched Northwest Organic milk at club and grocery retailers -
Product Manager, Us Cpg K-CupStarbucks Mar 2017 - Aug 2018Seattle, Wa, Us• Led five K-Cup line extension projects worth $21.2MM NR and packaging cost-savings project worth $7.5MM• Developed co-marketing strategy and guiding principles for commercialization partnership with Keurig Green Mountain• Brand reporting subject matter expert; improved weekly IRI bullets with implications for broader team and senior leadership -
Product Manager, Global Strategic Marketing & InnovationStarbucks Jun 2015 - Feb 2017Seattle, Wa, Us• Supported, consulted and managed Japan chilled cup and packaged coffee businesses and new product innovation; worked on 14 products from conception through launch• Developed and enhanced communication between Starbucks Support Center and international in-market teams to foster relationships and strengthen business capabilities• Created a Global Flavor Pantry, the first of its kind, capturing globally-launched retail and CPG beverages over the past 5 years and the past year of competitive RTD products to inform new product development
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Graduate Teaching AssistantUniversity Of Wisconsin-Madison Sep 2014 - Jan 2015Madison, Wi, Us• Lead three discussion sections of Intro to Marketing Management for 90 undergraduate students -
Mba Summer Intern - Channel DevelopmentStarbucks Jun 2014 - Aug 2014Seattle, Wa, Us• Identified opportunities for a 25%+ volume lift in FY15 by determining more effective marketing tactics through Marketing Mix Modeling analyses • Analyzed competitor test market results and impact on core business and recommended trade, shopper marketing and promotional tactics to mitigate $121 million potential net revenue loss from both Starbucks’ and Seattle’s Best Coffee’s CPG businesses• Created and delivered six bi-weekly IRI executive summaries, July business review and Q3 business review about the premium packaged coffee category and brand performance for senior leadership
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Project ManagerNielsen Perishables Group Inc. Jun 2010 - Jul 2013• Developed actionable recommendations based on point-of-sale data, consumer research, and industry trends; drove five national supplier clients’ business strategy and category leadership at retail through strategic data-driven analyses • Capitalized on category knowledge by publishing over 20 industry trade articles in three fresh food and grocery monthly magazines to grow category knowledge • Presented Nielsen capabilities to secure 10% incremental business on top of $524M annual client portfolio; personally spearheaded start-up and execution of projects -
Assistant Account ManagerPerishables Group Nov 2008 - Jun 2010• Managed eight custom fresh meat, produce, and deli databases; empowered clients to understand their category, competition, and channel that led to better pricing, promotion, and assortment decisions• Led over 30 Perishables Group FreshFacts® tools and measures trainings to sales managers through senior category managers
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Promotional Brand AmbassadorEncore Nationwide Jul 2008 - Oct 2008Hermosa Beach, Ca, Us• Represented pharmaceutical, food and beverage, and electronics brands at festivals and sporting events• Interacted with over 150 consumers at each event to excite brand awareness, collect data, and generate leads -
Director Of Library And Literacy ServicesNorth Lawndale College Preparatory Charter High School Aug 2007 - Jul 2008• Conceptualized, coordinated, and personally staffed an innovative study space with computers and books funded by letter campaigns in inner-city low-income school• Achieved 90% student body usage through faculty engagement and publicity• Tutored 25 students in study-skills and research methods; substitute taught Math, English, and Social Studies to 9-12 graders
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Client Service InternMillward Brown Jan 2007 - May 2007London , Co• Supported team by proofreading ad testing data tables and questionnaires for pharmaceutical, QSR, and CPG clients• Analyzed data to create qualitative reports and PowerPoint decks• Utilized SPSS to update and maintain respondent level database. -
Goldfish Brand Management InternPepperidge Farm Jun 2006 - Aug 2006Norwalk, Connecticut, Us• Executed seven strategic, analytic, and creative projects, including the discontinuation of Goldfish flavor and the introduction of new line• Assessed new strategic opportunity for the brand, “Natural” tag; still seen on all Goldfish packaging• Utilized consumer research, industry trends, sales performance data, and internal financial reports• Assembled, led, and collaborated with a cross-functional team of seven to research “Natural” project• Compiled three quad-week IRI syndicated data reports for the team and senior management
Jessica Bowersock Skills
Jessica Bowersock Education Details
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University Of Wisconsin-MadisonBrand And Product Management -
Fairfield UniversityMarketing And Sociology & Anthropology
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University Of International Business And EconomicsSemester-Long Study Abroad
Frequently Asked Questions about Jessica Bowersock
What company does Jessica Bowersock work for?
Jessica Bowersock works for Mr Bing Foods
What is Jessica Bowersock's role at the current company?
Jessica Bowersock's current role is Marketing Director.
What is Jessica Bowersock's email address?
Jessica Bowersock's email address is je****@****nks.com
What schools did Jessica Bowersock attend?
Jessica Bowersock attended University Of Wisconsin-Madison, Fairfield University, University Of International Business And Economics.
What skills is Jessica Bowersock known for?
Jessica Bowersock has skills like Leadership, Powerpoint, Social Media, Public Speaking, Retail, Microsoft Powerpoint, Event Planning, Data Analysis, Market Research, Competitive Analysis, Strategy, Microsoft Office.
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