Jessica Andersen Email & Phone Number

Charlotte, Nc, Us

San Diego, Ca, Us

Carlsbad, Ca, Us

The original aerobic exercise class, Jazzercise, combines dance, strength training, yoga, Pilates, and kickboxing movements into one fun and effective total body workout.

Dallas, Tx, Us

Dallas, Tx, Us

Charlotte, North Carolina, Us

Responsible for the execution of initiatives to support annuity and life insurance operations by overseeing the annuity and life insurance operations teams that support Brighthouse Financial’s distribution organization to align operational services and resources with distribution goals. Ensuring that the operations team provides an excellent service experience through fast response and resolution time for annuity and life insurance advisors.

Charlotte, North Carolina, Us

• Partnered with sales leadership team to identify and curate opportunities to deepen firm relationships and expand product awareness. Recent successes included launch of 4 technical advisor sales ideas, optimizing Trigger Journeys resulting in 74% utilization, 5% increase in CTOR, and 43% advisor phase movement, and contributing $47M in premium from lead generation campaigns.• Spearheaded enterprise level strategies for process improvement to benefit the advisor and consumer product experience. Strategies included creation of companywide tiered product launch system, NAIC training template, digital focused journey map for marketing campaigns, and collaborative asset creation process expanding across several lines of business.• Lead, trained, and coached team of marketers for flagship annuity product suite by owning strategic innovation calendar including product launches, asset and campaign development, and maintaining yearly budget of $1M+.• Maintained digital journey and user experience for consumer and advisor audiences (3.7M+ website visits YTD) while consistently auditing engagement metrics, conducting A/B tests to identify and implementing content, and product tool improvements.

Charlotte, North Carolina, Us

• Created and launched first ever product-focused thank you program using data insights to build out audience segmentation, which resulted in the template for company-wide implementation. Email communications received 27.6% open rate vs 14.7% benchmark.• Executed four annuity product launches the first half of 2017, while also revamping all marketing materials (client brochures, case studies and market guides) delivering sales toolkit template for future launches. Product sales reached $2B+ for the year, with over 24K sales kits ordered in first 6 months and 31K+ digital assets downloaded.• Managed and implemented strategy for integrated media campaign to advisors, resulting in 66M+ impressions, 45.7K conversions to page and 14% sales increase 90 days post launch.• Served as product subject expert on national omni channel commercialization campaign including TV, print, digital and consumer demo delivering over 2B impressions.

New York, Ny, Us

New York, Ny, Us

Curated new pillar messaging and design for Fixed and Income Product line by aligning with annuity value proposition. Identified and led content update and creation on the redesign of 10 core marketing pieces including product brochures, sales ideas and value add materials.Completed launch of redesigned Income and Fixed product microsite utilizing consumer-focused language and leveraged multiple campaign mediums to drive traffic to website. 3,055 visits to the website in first 5 months after launch vs 1,131 visits for the first 6 months of 2016 (+37%). Managed Advisor SPIA Rate vs. Insight campaign in which 37,426 emails were sent, with 11.08% unique open rate and $900K (Post 30 days) in incremental SPIA sales. Oversaw journey mapping for direct mail and emails with targeted advisor segmentation based on SPIA propensity model.Implemented and managed 36 Bi-weekly rate and insight communications for the Fixed and Income Annuity product lines with over 1 million emails sent, unique opens of 122k and 220 leads passed to desk.

Mooresville, Nc, Us

Executing pricing changes, marketing banners and spotlight updates, product and promotion configuration modifications and special catalog and taxonomy changes.Work with the Operations, Creative and Merchandising to ensure all projects are executed accurately and on-time.Identify and escalate issues impacting the team’s ability to deliver.Act as an escalation point for issue resolution.Ensure all Operation Processes and Procedures are maintained and current.

Charlotte, Nc, Us

Function as the primary contact for new projects, post project support requests, and monthly retainer clients in order to establish long lasting relationships and generate ongoing revenue.Brainstorm with the technical director, development team and graphic designers to plan and implement digital strategy for custom websites and web based applications.Coordinate workflow for designers, developers, programmers, and freelancers from project inception to completion while maintaining schedule and budget guidelines.Manage the ongoing review of internal processes to accommodate for new development strategies, such as mobile and responsive design.

Collaborate with president and art director to identify new business prospects through leads and networking events to generate long-lasting relationships with new and existing clients.Managed and executed a comprehensive marketing campaign for an automotive client that operates seven locations whose gross sales in 2010 were over $14 million.Strategically plan ongoing internal communications for a private country club in conjunction with identifying opportunities for growing membership base and event sales. Over the course of 2010, membership increased by 12% and event sales increased by $96,000.Assist new and current clients through the process of creating or redesigning company's website in order to establish cohesive brand communications while increasing user functionality.Facilitate the ongoing review and refinement of interoffice policies and procedures to cultivate a productive and positive work environment.

Charlotte, Nc, Us

Maintain ongoing administrative tasks for the president and business manager including forms for purchase orders, production estimates, and insertion orders and execute routine trafficking of all projects.Coordinate the flow of incoming and outgoing projects in order to meet production deadlines and projected budgetary allocations.Participate in the development of new business by conducting preliminary research and act as team player in the coordination of request for proposals and presentations.Maintain high level of professionalism by providing strategic and innovative campaign ideas in order to build strong and long lasting client relationships.

Compiled and assessed research to aid in the development of new projects, providing insight for clients and supplying key information to brief creative team. Participated in brainstorming, scheduling, and execution of several advertising efforts including radio, new media, and print mediums.Helped to develop new media e-blast resulting in highest click through rate for year of 2008 for healthcare client.Assisted Public Relations Department to draft, distribute, monitor and follow up on new product releases, resulting in total audience impressions of 919,252 and obtaining a CPM of $7.44. Expanded and developed media contact lists for specified industry outlets and compiled research information to aid with competitive landscapes.

Collaborated with the Executive Director and committee volunteers to plan and implement a live and silent art auction, the major annual fundraiser that grossed over $10,000 for a non-profit arts organization.Re-designed marketing materials for the event including flyers, sponsorship proposal packets, and programs. Collaborated with committee members to develop, organize and deliver auction items for the silent and live auction.Researched venue and analyzed market for event, tripling mailing list for invitations and uncovering new opportunities for contributions.Secured contributions of auction items through cold calling and direct recruiting of donors.