Director Of Marketing
Clarkson Eyecare
I am responsible for the development and implementation of all Clarkson media in the St. Louis market, as well as our outer lying offices located in Columbia, Farmington, and Perryville, Missouri. I led the rollout of a new company logo and re-branding effort with an aggressive media buy across several mediums in 2014. This included overseeing the production of 7 new television and radio commercials, along with billboard creative and ads in several digital environments. I work with other members of the corporate team to design quarterly in-office promotions. I handle the communication of these sales to our staff, as well as the public, via promotional ads on tv, radio, online, email blasts, and in-office signage. All the advertising works in conjunction with the other side of this role - the local marketing effort surrounding our 61 current locations. I work with offices on an as needed basis to partner with local publications, participate in local events, etc. This involves the creation and placement of specific coupons, fliers, and ads to drive sales at these individual offices.Another vital part of my position is maintaining the reputation of all offices across all online platforms - Yelp, Angie's List, Google Places, all social media sites, etc. - by updating information and responding to patient concerns and compliments in a timely manner. I was heavily involved in the development of the new ClarksonEyecare.com and maintain the editing of that on a monthly basis as well.My IT team has provided me with excellent tools to track all these marketing efforts. I analyze this data each month to ensure the best decisions are being made to drive business. We test, track, refine, and keep the ball rolling on what works for us as a company, and what works best for our patients.