Jessica Pope Email and Phone Number

• Lead global digital channel strategy in the customer experience organization• Created global social care program supporting Cisco customers on social media outlets in multiple languages using Sprinklr• Platform management of content clustering tool, PathFactory• Manage and design forms strategy for inbound channels like social media, Google AdWords, and digital advertising• Led Google AdWords launch for 8 products in 6 countries• Created and launched… Show more • Lead global digital channel strategy in the customer experience organization• Created global social care program supporting Cisco customers on social media outlets in multiple languages using Sprinklr• Platform management of content clustering tool, PathFactory• Manage and design forms strategy for inbound channels like social media, Google AdWords, and digital advertising• Led Google AdWords launch for 8 products in 6 countries• Created and launched digital advertising campaigns on LinkedIn, Twitter, and Google Display Network Show less

• Served as secretary 2014-2018• Serving as communications chair for emails and press releases January 2019-present

• Established social media framework leveraged globally on Social Ambassador as the team content manager • Generated 3.5 million impressions, 1.4 thousand shares, and 1.9 thousand clicks on Social Ambassador• Managed a customer webinar series ensuring the adoption of Cisco Smart Net Total Care• Improved the average webinar registration rate from 82 to 464, a 469% increase• Increased the customer experience by adding a full campaign of short tutorial videos •… Show more • Established social media framework leveraged globally on Social Ambassador as the team content manager • Generated 3.5 million impressions, 1.4 thousand shares, and 1.9 thousand clicks on Social Ambassador• Managed a customer webinar series ensuring the adoption of Cisco Smart Net Total Care• Improved the average webinar registration rate from 82 to 464, a 469% increase• Increased the customer experience by adding a full campaign of short tutorial videos • Amplified marketing efforts of the series to social media, Cisco’s main website, external and internal newsletters• Partnered with subject matter experts and marketing disciplines across the team to develop the customer journey Show less

• Managed multiple social media accounts using Hootsuite, TweetDeck and SproutSocial• Successfully pitched client stories to local print, online and broadcast journalists• Generated copy writing and blog postings related to stated client goals and opportunities• Continuously managed multiple websites utilizing SEO and performed basic HTML coding using WordPress• Designed various custom visual marketing materials using Adobe Creative Cloud• Client relations… Show more • Managed multiple social media accounts using Hootsuite, TweetDeck and SproutSocial• Successfully pitched client stories to local print, online and broadcast journalists• Generated copy writing and blog postings related to stated client goals and opportunities• Continuously managed multiple websites utilizing SEO and performed basic HTML coding using WordPress• Designed various custom visual marketing materials using Adobe Creative Cloud• Client relations and account service through monthly recaps and daily client communication• Conducted research analysis and communicated results and recommendations directly to clientele• Supervised the planning, implementation and internal follow-up of creative projects in accordance with clients’ objectives Show less

• Delegated tasks to every executive member and managed each of their duties• Conducted and led meetings twice a week with the executive board and general members• Made influential, long-term decisions about the future of the Society, elected new National Committee and reviewed the bylaws at the 2014 National Assembly in Charleston, SC

• Planned a fundraiser etiquette dinner at the East Carolina Heart Institute at ECU to raise $1300 for family in need • Marketed PRSSA through networking events, emails, Facebook, flyers and presentations

• Accepted specialized part time position as a result of success as Marketing Assistant Intern (January 2012-May 2012)• Collaborated with marketing team to create promotional and branding campaigns• Assisted in outreach presentations, tabling events and information sessions for new and existing students• Developed marketing material through Adobe Illustrator CS5• Analyzed Google Analytics reports and Facebook Insights each semester to assess marketing strategies• Monitored… Show more • Accepted specialized part time position as a result of success as Marketing Assistant Intern (January 2012-May 2012)• Collaborated with marketing team to create promotional and branding campaigns• Assisted in outreach presentations, tabling events and information sessions for new and existing students• Developed marketing material through Adobe Illustrator CS5• Analyzed Google Analytics reports and Facebook Insights each semester to assess marketing strategies• Monitored and created social media posts for Facebook, Instagram and Twitter accounts• Used Gremln to schedule social media posts in advance• Created Animoto videos for outreach marketing• Led and managed two marketing interns per semester• Managed the Campus Recreation and Wellness department’s general email account• Authored articles for the “This Week in Student Affairs” and “Transfer TIPS” newsletters• Coordinated and developed “street teams” to market major events• Interviewed campus rec. marketing directors from schools such as NCSU, Georgia Southern, VCU, UNC, and DePaul• Entered all events into ECU’s calendar through Localist Show less

• Developed informational documents describing Golden Key’s mission and requirements for the induction ceremony• Directed and planned sessions to welcome, inform, and recruit invited students• Scheduled and led “Freshmen Fest” to gain interest from potential members • Responded to emails sent to general email account and answered questions regarding membership