Jessica S. Email & Phone Number

Dallas, TX, US

• Lead social media strategy across the AT&T portfolio, including Consumer Wireless, Enterprise, Mid-Markets, and Small Business.
• Develop platform strategies, programming, editorial plans, and content briefs.
• Build social media management strategies for brand campaigns, create platform playbooks, and analyze social performance data to adapt strategies.
• Develop paid partnership plans, event strategies, marketing materials, and content for social and digital platforms.
• Manage a $12M annual budget, coordinating with individual business units for budget allocation and reconciliation.
• Collaborate with cross-functional teams to coordinate campaign-level tactics across sponsorships, device and product launches, and brand marketing.

Dallas, TX, US

• Led efforts to drive brand awareness, relevance, and sales among Gen Z and young millennial audiences, pioneering a first-of-its-kind initiative in the telecom/video marketing industry.
• Managed talent relationships and content development with high-profile personalities such as Taylor Swift, Reese Witherspoon, Lena Waithe, Billie Eilish, and Imagine Dragons, overseeing a $120M commitment.
• Created original social media content series on Facebook, Instagram, YouTube, and Snapchat, leveraging generational trends and insights to engage influencers and creators.
• Conducted creative reviews with agencies and talent teams and provided critical input and recommendations.
• Supervised monthly content production shoots, event site visits, and customer/fan experiences featuring key talent, directors, producers, and editors in major U.S. cities including New York City, Los Angeles.
• Launched premium on-demand content channels “Taylor Swift NOW” and “Hello Sunshine NOW” featuring weekly content drops and original series. Produced the “The Making of a Song” series on Taylor Swift’s AT&T phone, and.

Los Angeles, California, US

• Partnered with entertainment clients to define and translate goals and objectives into integrated, multi-platform strategies.
• Led the development of creative and strategic marketing solutions, focusing on digital, social, and 360-degree campaigns, graphics packages, on-air spots, and experiential site builds.Key Accomplishments
• Developed social-first, mobile-optimized campaigns for clients such as Netflix (GLOW), Amazon (Patriot), and National Geographic Channel to drive views and engagement.
• Conceptualized on-air graphics language and brand identification for E! Network and Oxygen for 4 series, while leading talent social content capture and deployment strategy.

New York City, NY, US

• Oversaw a $10M licensing business spanning multiple television networks and series under NBC Universal, including NBC, USA Network, and Sprout.
• Led digital marketing, social media, and content strategies for 15 cable series and brand projects, including “Suits” and “White Collar.”
• Led a 20-person cross-functional team to develop paid plans, brand partnerships, and monetizable content, enhancing social engagement and brand visibility across non-traditional advertising channels.
• Oversaw external agency teams of 30+ personnel, including Ralph, BPG, Glow, and Big Spaceship.
• Guided product development, creative, branding, and large-scale marketing campaigns.
• Led digital strategy, including content creation, market positioning, launch planning, ad sales strategy, social presence, audience engagement, and post-launch continuity efforts.

New York City, NY, US

• Led global corporate partnerships for Universal Studios, managing $200M in contractual commitments with major partners including Volkswagen, Nestle Waters, and Cartier.
• Delivered high-visibility product placements and branding across seven major films per year with Universal Pictures, Focus Features, and Rogue Pictures.
• Collaborated with top external agencies to develop customized content and digital assets.Key Accomplishments
• Structured a partnership with Volkswagen for King Kong, including product placement, custom creative elements, and a global media campaign, resulting in a 700% increase in site traffic and $560M in box office receipts.
• Developed a 45-country global marketing campaign for “The Bourne Ultimatum” with Volkswagen and agency partners, integrating film content and publicity initiatives, generating $14M in media support and $500K in.
• Collaborated with The Fast & The Furious: Tokyo Drift team to create a custom Volkswagen Golf, involving product placement, a custom theme park ride, and a marketing campaign, resulting in nearly $175M in box office.