Curated Boutique, Social Media Management, Design and Photography.

The role focused on setting the brand tone, defining marketing strategies, inventory controls and driving revenue for owned brands All American Clothing and The Vermont Flannel Company.• Created brand tone and persona for owned brands• Reset the look/feel of websites to drive sales• Responsible for site merchandising, creating seasonal collections and driving traffic/conversions• Led and coached the performance marketing and merchandising team members• Created and executed a strong performance marketing strategy, including a seasonal promotional calendar and co-branded initiatives across email, SMS, PPC and social• Created a cross-channel, multi-brand strategy for continued, sustainable growth of the company• Developed and managed digital prospecting and re-marketing campaigns• Managed budgets & campaigns across all digital channels to drive return on investment• Ensured successful planning, execution, and optimization for key traffic KPIs via paid, organic & ownedmedia channels• Funnel conversion improvement ideas, tested and implemented new updates• Refined the company’s performance marketing attribution model, as well as otherKPIs associated with customer acquisition and driving revenue• Managed relationships with partner agencies and digital platforms• Managed and developed team members and contractors performing supporting roles• Developed and refined customer personas and consumer journey• SEO, Google Ads, Facebook ad campaign, social media planning, influencer outreach, affiliate program• Defined seasonal merchandised assortments to drive sales • Created seasonal promotion email calendar and updated/managed flows• Developed event marketing tactics and key assortments• Crafted event marketing campaigns to drive traffic• Developed brand id consistency across all touch points and refined brand storytelling

This position builds on 10 years of continued growth within the organization. Within this role, I lead the sales team to execute the business plan across 5 distribution channels and align with merchandising and marketing initiatives to deliver on company goals and objectives across b2b and b2c channels. Key brands and assortments included Soffe Fashion, Soffe Core, Teamwear, Military (both licensed decoration and PT apparel), Promotion Product, and Intensity Athletics (Fastpitch & Volleyball).• Managed DTC online and retail stores, to include pop-ups and events, defining KPIs, assortments and promotions and managing P&L including email campaigns and flows, testing and P&L.• Defined Amazon assortment and generated the highest sales to date while managing profitability, inventory, and e-commerce presentation. • Lead customer meetings, presenting seasonal assortment planners and marketing updates.• Delivered seasonal assortments that drove YOY sales growth in key accounts managing margin and IMU. • Created top-selling decorated assortment floor pads in key retailers.• Continued focus on social influencers and marketing touch points.• Delivered weekly business updates internally to the executive team, presented to the Board of Directors, and directed all aspects of the brand.• Defined dashboard, managed inventory, and continued to present seasonal merchandising scorecards.• Relaunched website to focus on consumer segments, driven by testing and analytics, generating the highest sales. • Drove assortment decisions based on seasonality, age, and scale across all customers, e-commerce and DTC

Growing depth of focus from prior roles to include managing all collections under the Soffe brand. Streamlined PLM calendar and gained cross-functional buy in from Planning, Operations and Sales to achieve on-time delivery of product across multiple assortments, decoration and distribution channels.• Budget development and leadership of Product Development, Merchandising and Marketing teams.• Marketing strategies and tactics for all collections with a focus on growing e-commerce sales and social media presence.• Trend analysis - Retail, Consumer, E-commerce, Marketing, Fashion, Merchandising.• Managed team members virtually and in the office maximizing task software.• Created Merchandiser Analytics role to drive decisions based on data and the E-commerce Merchandising role to continue to grow and focus on online presence through owned site and b2b customers such as Amazon.• Created seasonal assortments for both b2b and b2c channels.• Crafted assortments specific to Fastpitch, Volleyball, and Cheer, promotional apparel products (basics and seasonal fashion drops), accessories, military physical training uniforms, and decorated assortments (including licensed agreements and assortments).• Developed capsules for events, licensing, and fashion updates.• Coordinated licensing agreements in multiple channels including college, military, team wear, etc.• Developed and sourced apparel world wide.

An extended role, building on prior two positions within the organization, with focus on the company’s Men’s collections, distribution, and consumer. Strategically planning sponsorships to highlight our key Men’s assortment, and driving key marketing tactics.• Strategic assortment planning and design direction including website design and consumer experience with the collections across all distribution channels.• Consumer insights, trend analysis, and PLM development including e-commerce.• Managed all website, social media tactics, influencers and reporting.• Product and marketing lifecycle analysis and derived action points based on sales, inventory and trends.• Managed licensed art, business plans and approval process. • Launched key styles and managed marketing activations to drive consumer awareness and conversion.

Working within this role, I was able to focus on key business segments, identify areas of growth through sales, marketing and merchandising and streamline processes and assortments. Very detailed insights into our Military business and outlined key components and business drivers.• Streamlined internal processes to support business channels through analytics.• Maximized marketing insights, trend analysis and product offering.• Successfully negotiated and was awarded military PT production.• Launched and maintained U.S. Made collections.

In this role, I had the unique opportunity to design, develop, market a brand new label within the organization including launching online presence through website and social.• Business plan development, presentation and execution.• Assortment planning, design and development.• Launched social media and managed all influencers and Brand Ambassadors.• Streamlined sales goals and worked cross-functionally with sales team.• Developed e-commerce presence and all KPIs and reporting.• Crafted budget and adherence.

Cultivated and launched first major consumer sponsorship for the brand and lead execution of event from which we gained consumer insights for many years along . Developed consumer website working cross functionally on ideation and launch.• Photo shoots, talent recruiting, and art direction on all marketing touch point including soffe.com launch.• Brand guidelines and marketing strategies across all customer categories.• Launched website and social media platforms.• B2b and B2c focused marketing tactics including e-commerce visuals.• Developed all brand KPIs and reporting along with managing influencers.• Crafted budget and adherence.

Worked with students to develop marketing campaigns.Outline projects with Adobe Creative Suite Software..Students identified campaign look and feel and executed all touch points.Created open exchange of thoughts and creative ideas for feedback and growth.

Developed Spring campaign with the highest enrollment. • Photo shoots, talent recruiting, and art direction.• Brand guidelines.• Worked with all departments on marketing needs.• Managed events.• Developed seasonal campaigns.

Assisted with all advertising and marketing for Ralph Lauren brands. Key learnings included brand story telling, creative layouts and overall brand composition. • Photo shoots, talent recruiting, and art direction.• Assisted with crafting design direction.• Edited photos, created advertising and in store POP.• Worked with Account Managers, Art Directors, Copywriters and customer.• Worked on polo.com launch and corresponding marketing campaign.