• Built, edited, and launched complex automated email marketing programs targeting prospective and current students.• Provided expertise to in-house email team to facilitate the development of triggered, lifecycle emails to drive enrollment and re-matriculation, doubling automated campaign messaging volume.• Created system-wide reporting structure to monitor 65+ automated programs in order to identify and resolve program failures and maximize marketing effectiveness.• Rebuilt dozens of automated programs and hundreds of associated email campaigns as part of large-scale platform migration project.

• Automated email performance reporting for one of the top frozen food companies in the US, resulting in increased efficiency and faster access to decision-making data. • Managed email repermission program targeting active customers with undeliverable email addresses. Added 70K valid customer email addresses back to Schwan’s mailable base, meeting goal of 50% email penetration rate among active customers.• Led creative development and executed Holiday email campaigns, which drove $5.4M in demand (40% lift over prior year).

Led email marketing and customer retention initiatives for one of the leading fashion retailers in the world. • Oversaw all aspects of outbound email communications, including: strategy/planning, production, and reporting.• Initiated RFP and selected new email service provider, resulting in a 26% reduction in send fees and enabling the implementation of a series of new automated campaigns. • Developed strategy to improve email relevance by targeting customers based on user preferences and behaviors. • Managed project to translate all marketing templates into Mandarin; managed the ongoing translation of daily marketing messages. • Reported and analyzed overall email marketing programs and campaign effectiveness.

Business lead on operational and development initiatives that drove innovation and growth. Responsible for production and deployment of 65MM permission-based emails per month for Orbitz.com and CheapTickets.com.